"Out of the 10000 or so reports we looked at, 3500 had never been accessed. Not once!" exclaimed Theresa Kushner. Theresa and her team were working on a project to create an Enterprise Data Warehouse that included previously generated marketing reports. 35% of those reports had never been opened! Now, why would that be?
Picture Robert, sitting among a bank of similar professionals, in a city near Provo, Utah. He is busy looking at different monitors that provide him data in real time, and typing on his keyboard and speaking into his headphone mic. No, he is not an air traffic controller. He is a virtual salesman. He is […]
Selling to a business buyer is a whole new ball game today. Look at the evidence: IDC studies show that most IT buyers are half way through the purchase timeline before they agree to meet with a saleperson. 1 in 7 of the buyers push it even further: they wait until they are 75% of the way in before […]
It's a marketer's dream to conceive a blockbuster marketing campaign that blasts sales through the roof. But how do you get there from the initial duds? By diligently gathering data during all your campaigns, and then extracting and analyzing this data to obtain nuggets of information to guide future campaigns, says a veteran data scientist.
Bryan Kramer will be speaking at the next Norcal BMA chapter meeting on May 20 on the topic of sharing. Come one, come all, and get a better understanding of harnessing the art of sharing to further your business. @bryankramer will walk us through how technologies like video, social media and mobile have increased the ease […]
Is an evil Superuser an oxymoron? Is it OK to ask subscribers to pay 4 times what they are used to paying? Listen to Robbie Kellman Baxter, author of the brand new book, The Membership Economy, to get the answers. Robbie will speak to Norcal BMA members and guests on April 22 on this very topic. If you […]
