In the past 3 years alone over 25% of the marketing jobs that existed back in 2013 have gone away and been replaced by completely new roles and this trend is expected to continue for the next 3 years. These are unprecedented times with industries and businesses being disrupted by Read more
We are delighted to announce that we have partnered with ClickZ and Search Engine Watch for their inaugural digital transformation and disruption event, Shift. 
This event is scheduled for August 30 at the Park Central Hotel in San Francisco.
"I am really excited that we entered into this partnership with ClickZ," beams Nancy Taffera-Santos, Director of Sponsorship at NorCal BMA. She adds, "This will be a great opportunity for all our members to attend this event at a specially discounted rate and listen, first-hand, to movers and shakers of the industry." Read more
B-to-B audiences increasingly depend on Web experiences to support their purchasing research and post-sale customer experiences. Unfortunately, too many b-to-b organizations are failing to deliver content or context that satisfies audience expectations and drives business impact.
Come, join us for this presentation on how to transform your b-to-b Website into a modern, audience-centric, content-fueled home base for your company’s digital presence. Read more
The number of marketing tools and technologies is exploding, and it is both good news and bad news for marketers. Those who can harness the technology can leverage it as a source of competitive advantage. Marketers without a clear strategy and plan run the risk of sub-optimizing their investments and their teams. But where to start? Read more
After a casual thirty minutes of networking with peers over seasonally selected wines including Cava and Rose, and artisan appetizers, Randall Hull led an interactive discussion around "Becoming a Better B2B Brand". The group learned about the value of brand for B2B and talked about some of their favorite brands and why we're drawn to them. For example, Read more
You know how it goes ...
All work and no play makes B2B marketers miss deadlines!
At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. Our recipe for 2016 is relaxation in July and rest in August!
We had so much fun last year during our summer mixer, we are returning to Read more
Lisa Nakano, Research Director at Sirius Decisions, addressed a NorCal audience on Customer Experience Marketing.
Starting with an understanding of what the term might mean, she went on to provide great insights into how companies can use customer experience in earning customer advocacy, the ultimate pay back for making this effort.
Read more
Big Data is here to stay.
IDC estimates the big data analytics market was worth $122B in 2015 and expected to grow to worth of $187B in 2019.
So, the question is not whether to deal with Big Data. It is how to deal with it.
For example, is there a magic Big Data Analytics tool that does it all? Do I need to hire data scientists, data architects, data analysts, database administrators, database programmers? Read more
