Picture Robert, sitting among a bank of similar professionals, in a city near Provo, Utah. He is busy looking at different monitors that provide him data in real time, and typing on his keyboard and speaking into his headphone mic. No, he is not an air traffic controller.
He is a virtual salesman. He is chatting with a potential customer, aiming to convert him into a buyer.
This is what is shaping up to be the future of business-to-business marketing and sales.
What is Virtual Sales?
Virtual Sales is the model where a single human contact inside a company, the virtual sales rep, provides personalized, anticipatory, concierge-level service a business buyer needs to make purchase decisions. These virtual sales reps are marketers, salespeople, and service technicians, all rolled into one.
An excellent example of this model is already available in the B2C marketplace today: Read more