You know how it goes ...
All work and no play makes B2B marketers miss deadlines!
At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year. Our time for relaxation in 2017 is July, and we are ready to return to our favorite haunt!
We had so much fun in previous years during our summer mixer, we are returning to Read more
Attribution has been a hot marketing buzzword.
And it deserves the buzz, given the importance of connecting the dots between marketing campaigns and revenue driven.
While B2B marketers have tracked attribution routinely, it is tricky to measure true attribution which may connect the dots from the original campaign to revenue generated, through intermediate campaigns.
Increasing the ROI from marketing campaigns depends on how well true attribution is measured.
The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.
Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.
At no other time in modern marketing history, has the role and influence of talent determined the success or failure of a marketing team, department or organization. With increases in specialized needs, competition for talent, tremendous choice of employer, etc., there’s no wonder that marketing decision makers are focusing their efforts on building the marketing department of the future, now.
Recent articles and thought leader studies confirm this rapidly accelerating trend:
