Over the last decade, the relationship between marketing and data has evolved quite a bit. Today, data-savvy marketing teams are using customer data to take their marketing programs to the next level. What’s the difference between them and the rest of us? The answer is: Customer Data Platforms (CDPs).
Listen in as a practicing data scientist digs into several real-world case studies of marketing science, and B2B program metrics. There will be results based on customers using Eloqua, Marketo, Pardot and HubSpot (all with Salesforce.com CRM) presented.
The focus will be on how to Read more
Below is the video recap of the talk by Linda Sharp. While the slides are not captured in the video itself, a separate slide deck is given below. You can flip the slides in sync with how the talk sequenced them.
The slide deck for this presentation is available here.
You may want to open it in a separate window and follow along as the video progresses.
In the global economy of the 21st century, products have become commodities. Global companies can match the features and prices of almost any product in any industry. What then can companies do to differentiate their offering and add customer value?
Linda Sharp, CEO of Religence recommends Read more
The video below shows a little of the slides being presented, so that you can flip the slides in sync with how the talk sequenced them.
The slide deck for this presentation is available here.
You may want to open it in a separate window and follow along as the video progresses.
Marketing spend on technology is growing faster than any other department and predicted to soon surpass even the IT department's spend. There's no profession where technology is having a more profound impact on performance than Marketing. What worked 5 years isn't working today. And what's working today, won't work tomorrow.
Technology has become as much of a marketing differentiator as your product and message. Whether it's CRM, content management, marketing automation, ABM, app dev, or analytics - if you're not leading when it comes to technology, you're going to get left behind.
Come join us for an exciting discussion where Kaushik Patel of ThoughtSpot will dive into some of the latest marketing technologies on the market and offer advice on how to get the most out of them.
Members have access to the complete video recording of the presentation and the slide deck that Lisa used for her presentation. A truncated video as a sample of the talk is below.
For a quick peek at what was covered, please check the post here.
Note that for getting the full benefit of these talks including the Q&A session, the video available in recap post and better still, personal attendance, is invaluable.
If you are interested in membership, please check into the details here.
B-to-B audiences increasingly depend on Web experiences to support their purchasing research and post-sale customer experiences. Unfortunately, too many b-to-b organizations are failing to deliver content or context that satisfies audience expectations and drives business impact.
Come, join us for this presentation on how to transform your b-to-b Website into a modern, audience-centric, content-fueled home base for your company’s digital presence. Read more
Lisa Nakano, Research Director at Sirius Decisions, addressed a NorCal audience on Customer Experience Marketing.
Starting with an understanding of what the term might mean, she went on to provide great insights into how companies can use customer experience in earning customer advocacy, the ultimate pay back for making this effort.
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What marketer doesn't understand the value of customer testimonials?
Of customer success stories, also known as case studies?
Of referrals from happy customers?
We understand the value of customer loyalty in generating repeat sales, but more powerful is the ability of the satisfied customer to leverage future sales to other prospects.
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