Marketing Disruptions with Internet of Things
Imagine you are walking into a Target store.
You start your browsing around the store.
You walk over to the electronics section where your heart lives.
You scan the LED TVs and iPad Pro. Nothing too interesting there. Still, you pull out your smartphone and start taking quick pictures.
Then you come to FitBit. Now we're talking...you linger...you check out the different models. Good stuff, but nothing's on sale, need to come back.
As you are ready to take a picture of the sleek and black FitBit Surge before leaving, there goes the chime on your smartphone. Read more