This spring MENG has been exploring marketing’s central role in leading digital transformation. Now we look at how the technology of marketing is transforming the work we do and how we do it.

In this session, we profile the people and the products that are increasing the impact of marketers both outside and inside the company.

These two Bay Area SaaS companies were started by marketers like you and me looking to infuse companies with a clearer focus on the customer and a more vibrant experience of the brand.

Akoonu's SaaS platform enables marketers to develop in-depth buyer journey maps, targeted messaging, and strategic content plans aligned to their buyers’ needs and processes, so marketing can reduce waste and improve campaign results.

SYNQY lets marketers deliver dynamic brand experiences at the online point of sale.

Come meet and hear from fellow B2B / B2C marketers about their offerings as well as their own journeys to bring these products to market.

Wednesday, June 29, 6:30 - 8:30 pm
Babson College, 135 Main Street, San Francisco

Fees:

Members: No Charge
Non-Members: $35
BMA Members: apply your promo code upon registration
Babson College students / alumni: apply your promo code upon registration