B2 Awards

Call for Entries is Open for the 2024 ANA B2 Awards!

Enter now to get the recognition your team deserves! Deadline: March 1.

Previous Northern California Regional Spotlight Award Winners include:

  • Gold: Turn Data Into Doing - Splunk & Just Global
  • Silver: SAP Marketing Innovation for Sustained Audience Growth - SAP Concur & Media Matters Worldwide
  • Bronze: The Data Team Effect - Databricks & Just Global

Make sure to enter by March 1 for the Northern California Regional Spotlight Award!

Supercharge your Professional Network

Join the thousands of Business Marketing professionals in the ANA Northern California community, reshaping the world through their innovations and connections.

When you join, you get:

  • Access to Special Events
  • Connections to other members
  • … and other Insider Benefits

We connect Silicon Valley & the SF Bay Area. Let us connect you.

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B2B Committee Meeting: Building Trust with Generative AI

Latane Conant, CMO, 6Sense
Simon Crownshaw, WW Lead for Media & Entertainment

Join us on-site at Merkle SF and get ready for a deep dive into AI solutions and best practices. First, we delve into the dynamic partnership between Microsoft and Dentsu, unveiling their latest tool that harnesses ethical AI principles to generate customer insights for a new era of omnichannel marketing excellence and turn ideas into living prototypes. Next, you’ll learn why generative AI is the ultimate 'less is more' solution with a special look at how it eliminates inefficiencies in B2B marketing, with email marketing as a prime example. Don't miss out on this exclusive meeting designed to capture the future of marketing innovation.


  • 11:30 am - 12:00 pm - Registration & Networking, hosted by ANA Norcal
  • 12:00 pm - 12:45 pm - Speakers/Panel, hosted by ANA National
  • 12:45 pm - 2:00 pm - Lunch & Networking, hosted by ANA National

*Complementary registration using promo code ANAB2B23

Tuesday, October 3, 2023 at 11:30am - 2:00pm

650 California Street– 30th floor
San Francisco, CA 94108

Opening/Welcome Remarks:

Brian Monahan
Global Client President and Head of US Ventures


Sonia David
VP, Business Marketing ANA


Latane Conant
CMO, 6Sense

Simon Crownshaw
Worldwide Lead for Media and Entertainment

Upcoming Events

Our monthly evening program features local industry leaders and top-level marketing executives speaking on critical and timely topics for B2B marketers.

Why Join BMA?

ANA is the world’s premier community devoted exclusively to advancing the B2B marketing profession. We connect you with peers, ideas and resources.


Sponsorships are a great way to get in front of this elite group of B-to-B marketers. Learn more about our community.

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