COVID Age

Engaging Your Audience in Covid Age w/Veteran B2B Marketer + CEO, Joe Lynch

Digital (Zoom) Event; Wednesday, October 21, 2020; 4:00–5:00 pm
Joe Lynch, CEO, Wonderbench
Tanya Salah, President, ANA Business Marketing NorCal
Location: Virtual

For our inaugural Zoom event in October, we’ll enjoy an interactive and engaging discussion with Joe Lynch, a long-term Bay Area marketer, who launched an innovative start-up, Wonderbench, amidst COVID. In addition to discussing how Wonderbench is transforming college recruiting, we’ll enjoy an open discussion about how well crafted email campaign strategies can still generate 80% email open rates  / 30% response rates, how timely digital media still easily opens up new opportunities, and how building personal relationships and trust continues to win the day.  It will be a great time to connect as Bay Area marketing professionals.

We’ve missed getting together regularly with Bay Area B2B marketing colleagues for ANA Business Marketing Roundtables at Savvy Cellars, but sadly have had to put our in-person event programs on pause for now.  We’re excited to be back with you — virtually this time. Can’t wait to see you online for digital conversations about topics top of mind trending in B2B marketing.

Joe Lynch

The Speakers

Joe Lynch, Founder and Managing Director at Wonderbench, has a long track record of developing early talent, building successful cross-functional teams, and achieving strong results.

Prior to creating Wonderbench, Joe held marketing leadership roles at top Bay Area MedTech companies including Abbott, Omnicell and VitalConnect. He has guest lectured at University of California, Berkeley and appeared on Outcomes Rocket & Cheddar News.

Joe holds an MBA from The Wharton School, University of Pennsylvania and a B.S. from University of Colorado, Boulder. He's a music lover but a mediocre musician, an avid but slow reader, and an active but unexciting mountain bike rider.

Tanya Salah

Tanya Salah is Strategic Sales Director at Activate Marketing Services, LLC, an award winning b2b demand generation services provider.

Tanya is proudly serving as President on the ANA Business Marketing NorCal Board of Directors. She has previously served in different capacities since 2015, initially in the role of Director, then Vice President of the flagship Happy Hour Roundtables event series.

Tanya has over 20 years of strategic sales experience in the technology publishing, social media, research and demand generation sectors.

An alumna of the University of San Francisco, Tanya can be found, in off hours (and sometimes on hours), surfing and sailing the beautiful waters of the Monterey Bay near her home in Santa Cruz, CA.

Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.

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