CMO John Schneider: Driving a Culture of Innovation in Marketing


Speaker: John Schneider CMO at Betterworks

Tue, October 18, 2022,
2:00 PM – 2:45 PM PDT

About this event

In this fireside chat, John Scheider, CMO at Betterworks will discuss how he builds teams and organizes them to innovate all levels. He will walk through his approach to fostering a culture of innovation — inspiring team members to achieve more and create better. Innovation is not just reserved for the C-suite, it can and needs happen at all levels of the organization. Learn tips for innovating in your sphere of influence from demand generation, PR, events to product marketing and beyond. This session will help you gain the insights your organization needs to accelerate your own innovation programs.

John is an accomplished Silicon Valley C-level Marketing executive experienced in scaling B2B cloud-based companies through aggressive growth plans that have resulted in IPO and acquisition. His strengths span go-to-market strategy and execution, product fit and positioning, and building engaging experiences that convert prospects into customers.

As CMO at Betterworks, the leader in performance management and goal-setting solutions for enterprises, John leads the global marketing organization. His passion is centered on working with people-leaders across industries that apply modern management practices and innovative technology to help people thrive and shape the future of work.

NOTE: This webinar will be held on Zoom. To access the link on the day of the event, click on your confirmation order received via email upon registering. Order Summary > Order Number# > View Links > Open in Zoom.

B2 Awards 2022

2022 B2 Awards


Put your best work in the spotlight.

Be a part of the ANA’s largest, most prestigious peer-reviewed awards program, which is:

  • Dedicated solely to B2B marketing and communications 
  • Powered by the ANA, the pre-eminent marketing and advertising global trade group and the proven peer-to-peer resource for over 1,000 corporate client-side marketer member organizations and 700 marketing solutions provider members
  • Made to recognize exceptional excellence in growth-centered results-driven B2B marketing 
  • Designed to reflect a transforming, reimagined marketing industry of tomorrow

From our roots in the Industrial Marketing Association to today, our one constant is always how to effectively and efficiently improve your business in new and different ways.

The last two years have been challenging, but you didn’t stop doing business. If anything, the rate of change in business accelerated, especially in B2B.

The 2022 B2 Awards are now open. And they reflect today’s new realities

2021 ANANYC Annual Conference

2021 ANANYC Annual Conference


Wed, December 8, 2021
12:00 PM – 3:30 PM PST

Heroes, innovators, disruptors, catalysts, backbone of the global economy: B2B companies literally move the world forward. They create the products and services to discover the drugs to defeat pandemics. They develop the technologies that underlie virtually every other market and business category. They rush headfirst into global crises – like climate change – to find solutions. They use sheer imagination to create new markets that didn’t exist before.

In recognition, ANA NYC proclaims December 8th the first annual ‘B2B Day’ – and will focus on the contributions of these remarkable enterprises and their marketers. The event will provide a breathtaking look ahead to big, bold B2B contributions to come including:

Session #1 - Opportunity: B2B brands have eclipsed leading consumer brands in measures of reputation and value. Two brand experts will talk about why—and how marketers and leaders can learn from B2B brands’ successes. Speakers: Lynne Field, Head of Strategy and Simon Hill, President, FutureBrand

Session #2 - Innovation: B2B’s high-water mark is also the marker to rethink what’s next – how B2B marketing can thrive and change in this moment of opportunity…to break from the past to break away. Speaker: Brent Reinhard, Chief Marketing Officer, Chase Business Banking

Session #3 - Creativity: B2B’s awards competitions reveal surging creativity across channels. What’s the future of B2B creativity? Get direct-from-Cannes insights about an extraordinary body of work. Speaker: Simon Cook, Managing Director, Cannes Lions

Session #4 - Partnership: With the lines blurring between agency and in-house capabilities, and the need to move quickly to take advantage of market opportunities, this session covers the obligations for both brands and agencies throughout the partnership, from dating to marriage and everything in between. Speaker: Robin Boehler, Partner, Mercer Island Group

Session #5 - Impact: With B2B’s digital transformation having accelerated so dramatically during the pandemic, so has marketing’s impact…and expectations. B2B marketers’ impact on growth is at an all-time high, yet is still a work in progress. Speaker: Peter Weinberg, Global Head of Development, The B2B Institute at LinkedIn

Session #6 - Experience: From employee experience to customer experience, the ‘X’ factor is increasingly the key to differentiation and success. See how B2B is leading the way in creating connected experiences. Speaker: April Crichlow, Chief Marketing Officer, Centrical

Session #7 - Value: The events of the past 2 years have irrevocably changed consumer and customer expectations of business. After issues of race, health and democracy what are the implications and risks moving forward? How are companies stepping up? What are the successes and failures as we navigate a redefinition of capitalism? Geof Rochester, Founder and CEO, GRC Advising

Event Emcee: Kimberly McNeil-Downs, Director, Green Dot Agency, Deloitte

content marketing

Driving Revenue Through Content Marketing


Digital (Zoom) Event | Wednesday, July 21, 2021; 4:00-4.45 pm PDT 

Driving Revenue Through Content Marketing

Delijeh Snyder, Content Strategy Director at Anaplan and Principal at Brill Content

Location: virtual                  

register for Zoom link

Producing content is easy — linking it to revenue is hard.

So why would you want to do that? Because producing content costs money and resources, and without a solid link to revenue, sooner or later, you'd struggle to justify resources.

For our July 21st event, we are excited to have Delijeh Snyder — Anaplan's current Director of Content Strategy and Principal at Brill Content — sharing her expertise in connecting content marketing to revenue goals:

  1. A summary of the key ingredients you need to set up content marketing for revenue impact:
    1. Translating business goals to content marketing goals
    2. Buyer’s journey audit and content map
    3. Distribution plan
    4. Tech stack
    5. Measurement and reporting
  2. Deeper dive on tech stack, measurement, and reporting
    1. A single hub for content (no matter who content consumer is)
    2. Tech stack connection (marketing automation and CRM)O
    3. Linking content to pipeline and revenue
    4. Common pitfalls

Delijeh Snyder, Content Strategy Director at Anaplan and Principal at Brill Content

Delijeh Snyder

Delijeh Snyder has been building and leading content marketing functions for tech startups as well as consulting companies such as Culture Amp, PwC, CH2M, Royal Group, and Concept Group for the past 10 years. Delijeh is passionate about turning content marketing into a growth driver for tech companies and using content to break down silos between the marketing and sales teams. Delijeh holds a master’s degree in strategic marketing from the University of Wollongong in Dubai. Her friends and family say she is a great cook, but it’s not always worth it because she leaves the kitchen a mess when she cooks. In addition to cooking, she loves hiking with her Goldendoodle, Dublin. She currently lives in San Francisco, but before that, she lived in Dubai, UAE for 10 years.





Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.

Doubling Down on Digital


Digital (Zoom) Event | Thursday, December 10, 2020; 4:00-5:00 pm PST 

Doubling Down on Digital
Ted Kohnen, CEO, Retina
Dean Nicolls, VP Global Marketing, Jumio

Location: virtual                   register for Zoom link

With more audiences/buyers researching and transacting online due to COVID-19 quarantines, it’s no surprise that digital advertising spend is rising dramatically. Why and how are leading brands investing in digital channels during the downturn? And what advantages does a digitally-centric approach unlock?

Ted Kohnen, the CEO of ANA’s B2B Agency of the Year, Retina and Dean Nicolls, VP Global Marketing, Jumio will share experiences and insights about staying the paid digital media course in uncertain times. Hear firsthand about how companies increasing investment in digital advertising in the downturn can achieve dramatic increases in brand awareness and demand, and position their companies to slingshot ahead into 2021.

The Speakers

Ted Kohnen, CEO at Retina

A native Manhattanite turned hoodie-wearing San Franciscan, Ted is the CEO of award-winning global digital communications company, Retina, the 2020 ANA Agency of the Year. Over his career, Ted has been focused on helping hyper-growth start-ups, national and local non-profits and global enterprises activate their brands – telling their stories in meaningful and compelling ways to their most important audiences in order to accelerate awareness, interest and action. As global CEO, he works closely and empathetically with CEOs, CMOs and other marketing decision makers on the development and execution of business and marketing strategies in order to accelerate business performance.  


Dean Nicolls, VP Global Marketing at Jumio

Dean has more than 25 years of experience in B2B marketing with a focus on cloud services, including roles at Starbucks, Microsoft and a variety of early stage cloud-based security companies.        





Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.

ANA Business Marketing – B2 Awards 2021


Grow your business.
Showcase your best work.
Celebrate your success.

Registration Opens November 2, 2020


The B2 Awards are a great opportunity to recognize the hard-work and success of fellow B-to-B marketers, firms, and suppliers.

This event will showcase innovative marketing practices from a variety of campaign sizes, budgets, and scopes.

Submit your work for the chance to earn one of the 47 award categories given out through this competition. 

To register on Nov 2 or to find out more program details VISIT WEBSITE

2020 ANA Masters of B2B Conference, Presented by LinkedIn


A Virtual Experience | October 14-15, 2020


The world around us is changing, but B2B marketing doesn’t stop. Marketers are innovating and setting a new standard for themselves as businesses pivot to remain relevant to customers while positioning themselves for future growth.

It’s in that spirit that we’ve reimagined the 2020 Masters of B2B Marketing Conference, showcasing CMOs from the world’s leading brands and thought leaders. Join us to find out what’s next in B2B marketing, and:

  • Reimagine the future of B2B: Hear from experts and visionaries from all industries and marketing disciplines.
  • Get inspired by your peers: Learn from ANA B2B members – marketing leaders who are part of an open and inclusive B2B community that works together to solve problems and share experiences.
  • Stay on the cutting edge: Industry pros that only ANA can bring together, will keep you on top of the latest marketing trends.

SPECIAL TECHNICAL NOTE: Please check with your technology department in advance of attending this event. Many organizations have restrictions that will prevent you from joining or viewing this event online. The ANA Virtual Tech Spec Document contains the information necessary for your technology group to ensure you have a quality experience.

Join the conversation at #ANAB2B

To find out more about this exciting virtual experience, including full agenda and speakers VISIT WEBSITE

Engaging Your Audience in Covid Age w/Veteran B2B Marketer + CEO, Joe Lynch


Digital (Zoom) Event, Wednesday, October 21, 2020; 4:00-5:00 pm
Engaging Your Audience in Covid Age
Joe Lynch, CEO, Wonderbench
Tanya Salah, President, ANA Business Marketing NorCal
Location: virtual                   register for Zoom link

For our inaugural Zoom event in October, we’ll enjoy an interactive and engaging discussion with Joe Lynch, a long-term Bay Area marketer, who launched an innovative start-up, Wonderbench, amidst COVID. In addition to discussing how Wonderbench is transforming college recruiting, we’ll enjoy an open discussion about how well crafted email campaign strategies can still generate 80% email open rates  / 30% response rates, how timely digital media still easily opens up new opportunities, and how building personal relationships and trust continues to win the day.  It will be a great time to connect as Bay Area marketing professionals. 

We’ve missed getting together regularly with Bay Area B2B marketing colleagues for ANA Business Marketing Roundtables at Savvy Cellars, but sadly have had to put our in-person event programs on pause for now.  We’re excited to be back with you - virtually this time.  Can’t wait to see you online for digital conversations about topics top of mind trending in B2B marketing. 

The Speakers

Joe Lynch, Founder and Managing Director at Wonderbench, has a long track record of developing early talent, building successful cross-functional teams, and achieving strong results.

Prior to creating Wonderbench, Joe held marketing leadership roles at top Bay Area MedTech companies including Abbott, Omnicell and VitalConnect. He has guest lectured at University of California, Berkeley and appeared on Outcomes Rocket & Cheddar News.

Joe holds an MBA from The Wharton School, University of Pennsylvania and a B.S. from University of Colorado, Boulder. He's a music lover but a mediocre musician, an avid but slow reader, and an active but unexciting mountain bike rider.


Tanya Salah is Strategic Sales Director at Activate Marketing Services, LLC, an award winning b2b demand generation services provider.

Tanya is proudly serving as President on the ANA Business Marketing NorCal Board of Directors. She has previously served in different capacities since 2015, initially in the role of Director, then Vice President of the flagship Happy Hour Roundtables event series.

Tanya has over 20 years of strategic sales experience in the technology publishing, social media, research and demand generation sectors.

An alumna of the University of San Francisco, Tanya can be found, in off hours (and sometimes on hours), surfing and sailing the beautiful waters of the Monterey Bay near her home in Santa Cruz, CA.



Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.


Savvy Cellar Wine Bar

Building an Impactful Video Marketing Strategy


Happy Hour Roundtable, September 30, 2019; 6:00-8:00 pm
Building an Impactful Video Marketing Strategy
Eric Andrews, Oracle
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register

Video has become an increasingly dominant piece of the marketing mix. In fact, research from Google found that “70% of B2B buyers and researchers are watching videos throughout the buyer’s journey.” Eric and his team at Oracle set out to define a cohesive, strategic approach to maximizing the effectiveness of video at every part of the buyer's journey.

Eric will share insights from the process and tips for getting started on a video strategy.

What you'll learn in this session:

Read more

BrightTALK Local, Silicon Valley


Partner Event, June 18, 2019; 4:00-7:00 pm
BrightTALK Local, Silicon Valley
David Pitta, BrightTALK
Erik Archer Smith, TreasureData
Ashesh Satvedi, Box
Opal Event Center
251 Castro Street, Suite B, Mountain View, CA 94041                         register


Join BrightTALK’s CMO David Pitta and local marketing visionaries as they set the stage for an evening of conversations on content and demand marketing. Read more