Cost:

$20 BMA/ANA Members
$30 Non-members
Includes one drink ticket and appetizers

In B2B, content is critical to build a strong sales funnel. What’s the best strategy for content? What resource options do you have? Can you sell your ideas to Sales, Product Marketing and other executives? What’s your content for the next 6 months and how are you using it? What mix of content is right for your products and services?

Let’s unearth the 5 Steps to successful content for the consideration phase in demand generation. Come join us and share your successes, challenges and inquires.

The speaker is actually a previous BMA Roundtable Speaker, from April 2013 where she led a session on Mobile & B2B!

Speaker: Sarah Autrand is a former President of the Silicon Valley American Marketing Association (SVAMA), post-graduate adjunct marketing professor at SJSU, top interim VP of Marketing, speaker, author, educator, and leader in Silicon Valley. Her background includes work with top B2B brands. She will share her insights, strategies and tactics to inform the discussion and answer questions about the critical role of content and how to overcome key obstacles that stand in your way in obtaining qualified leads.

Find Sarah on LinkedIn and Pinterest.

We listened to your feedback!

Our new Roundtable Series includes:

• Happy Hour Setting
• Discussions around Trending Topics in B2B Marketing/Marketing Strategies Workshops
• Close to the freeway/Near public transportation/easy parking
• Convenient, Mountain View venue - to start
• First topic: Social and B2B
• Upcoming topics include: Lead Funnel/Lead Scoring, Branding, Content Strategy/Content Marketing, ABM, Big Data/Analytics and more!

For speaking opportunities or requests to participate, please contact Tanya Salah.