Happy Hour Roundtable
Struggling with Content Chaos?
FEATURED SPEAKERS:
Jamie Mendez, Director of Channel Marketing, IBM PartnerWorld
Nicole Sommerfeld, VP of Programs and Strategy, TDA Group
We're sorry. This event is SOLD OUT.
WHEN
Monday, October 17, 2016
from 6:00 PM to 8:00 PM
WHERE
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Ave
Mountain View, CA
Steps to Mountain View Caltrain Station with parking nearby
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Struggling with content chaos?
Hear how the IBM PartnerWorld organization created a unified strategy with the help of TDA Group, to showcase an array of executive voices, engage the channel and fuel social networks – while also winning awards along the way that speak to B2B editorial and design excellence.
About Jamie Mendez:
Jamie Mendez has global responsibility for IBM’s PartnerWorld and channel program infrastructure initiatives. PartnerWorld is the program management system framework for guiding IBM Business Partner relationships including the membership program, web portal, communications, education and events. In her role, Jamie is responsible for supporting the PartnerWorld community of more than 160,000 Business Partners around the world who contribute nearly $15B in IBM revenue.
About Nicole Sommerfeld:
Nicole Sommerfeld oversees the account development and marketing team at TDA and leads the effort to build upon and expand TDA client relationships and programs, while helping TDA’s clients adopt best practices and optimize marketing programs. Prior to joining TDA, Nicole held marketing, product management, and corporate development roles with leading Internet and telecommunications companies.
Cost
$30 BMA/ANA Members
$50 Non-members
Registration includes one drink ticket, drinks to be served by a certified sommelier, and appetizers.
Join us for an Interactive Marketing Roundtable Happy Hour Event
Join a group of 25 marketing professionals as we explore a specific discipline of the B2B marketing field in an interactive setting, guided by a featured speaker.
NorCal BMA has a long history of engaging roundtables and our series now includes:
• Happy hour setting
• Discussions and workshops around tending topics in B2B marketing and marketing strategies
• Close to the freeway/near public transportation/easy parking
Come prepared with tons of questions to ask, or just take part in the discussions.