Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing.

If you’re a marketer and supporting sales teams selling large deals, you won’t want to miss this event. Join us for an exciting hour to learn how to strategize account based marketing and orchestrate account plans to drive results for your organization.

Here are just some things you’ll learn:

• Why ABM is generating so much buzz
• How ABM is different from traditional demand generation (fishing with nets)
• How to orchestrate integrated account plans
• How to measure and prove the impact of your ABM tactics

Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an "all-in-one" platform for account based marketing. Previously, Jon was a co-founder at Marketo (Nasdaq:MKTO), a leader in marketing automation.

He is a speaker and writer about marketing best practices, and is the author of multiple marketing books including the Definitive Guide to Marketing Automation, the DG to Engaging Email Marketing, and the DG to Marketing Metrics & Analytics. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an adviser to Optimizely and Newscred. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue.

Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

Recap: Fishing with Spears: All About Account-Based Marketing

Read a brief recap and watch a snippet of the video of Jon's presentation on the NorCal BMA blog. Members can log in to view the full video and download the slides. Learn more about the benefits of NorCal BMA membership.