In a recent survey, 68% of B2B marketing execs told Forrester Research that content marketing is their top digital marketing priority and 45% of them plan to increase 2015 spending there. Depending on the size of your company, that budget will range from the tens of thousands to millions of dollars. But is that money being spent wisely on creating content that will resonate with your buyers? Join NorCal BMA as we kick off the new year by looking at what it takes to make your B2B content more compelling using something we all know and love: a good story. Our panel features some of the leading thinkers and speakers on the art of telling stories who will share their strategies and practical approaches for transforming B2B content from lackluster to extraordinary.

Laura Ramos, VP and Principal Analyst at Forrester Research, and past program chair, will moderate this panel and explore what it takes to set your content marketing apart from the crowd. During our program, panelists will give their views on questions like:

• What should marketers do differently to make our content more interesting and compelling?
• How does storytelling change our communication? Why does it work?
• What are the principles of storytelling every B2B marketer should incorporate into their content marketing?