In the past 3 years alone over 25% of the marketing jobs that existed back in 2013 have gone away and been replaced by completely new roles and this trend is expected to continue for the next 3 years. These are unprecedented times with industries and businesses being disrupted by an underlying transformation of businesses to a digital foundation.

From organizational design, to content planning, to agency selection, to marketing operations, to programmatic media-buying and everything in between, we will have an interactive dialogue on instrumenting the marketing machine in a time of continuous change.

Cost*

$30 BMA/ANA Members
$50 Non-members
Includes one drink ticket and appetizers

Join us Monday, September 19th, for an Interactive Marketing Roundtable Happy Hour Event

Join a group of 25 marketing professionals as we explore a specific discipline of the B2B marketing field in an interactive setting, guided by a featured speaker. NorCal BMA has a long history of engaging roundtables and our series now includes:
• Happy hour setting
• Discussions and workshops around tending topics in B2B marketing and marketing strategies
• Close to the freeway/near public transportation/easy parking

Prepared presentations are short, with plenty of time built-in for Q&A. Come prepared with tons of questions to ask, or just take in the discussions for questions that your fellow professionals bring up at the gathering.

About Shawn Ottenbreit

Shawn Ottenbreit is Senior Director Marketing Strategy, Planning & Performance at HPE. He will discuss the 3 marketing transformations that he has overseen at HPE over the past four years and how the company is accelerating the next phase of their journey.

Shawn will share his transformation experiences from his prior role as CFO of HPE Marketing and his current role in Marketing Strategy and discuss what lessons are applicable to marketing organizations dealing with this disruption.

Register today

Don't forget: Seating is limited to 25 attendees. Once the event is sold out, you can't get tickets at the door, so don't get left out!

*Our roundtables feature not only food for thought, but for the palate as well: Registration includes one drink ticket, drinks to be served by a certified sommelier, and appetizers. Savvy Cellars extends a 15% BMA discount to attendees on all "to go" bottles, featuring a diverse selection of fine wines from around the world.