Marketing spend on technology is growing faster than any other department and predicted to soon surpass even the IT department's spend. There's no profession where technology is having a more profound impact on performance than Marketing. What worked 5 years isn't working today. And what's working today, won't work tomorrow. Technology has become as much of a marketing differentiator as your product and message. Whether it's CRM, content management, marketing automation, ABM, app dev, or analytics - if you're not leading when it comes to technology, you're going to get left behind.

Come join us for an exciting discussion where Kaushik will dive into some of the latest marketing technologies on the market and offer advice on how to get the most out of them.

About Kaushik Patel

At ThoughtSpot, Kaushik leads demand generation, marketing ops and is responsible for architecting and building the marketing and sales tech stack from the ground up. Prior to ThoughtSpot, as the first marketing hire at Blue Jeans, Kaushik, in a similar role built the demand gen engine and marketing infrastructure and helped deliver bookings growth from 0 to $50m+ in less than 4 years.

Previously, Kaushik ran product management at MediaRing - a global telecommunications infrastructure and services company. Prior to MediaRing, Kaushik was at Vpacket Communications, Inc., where he brought to market number of VoIP and security appliances to enterprise and service provider markets.