B2B Marketing Roundtable

Join us Monday, November 14th, for a special, panel-based, Interactive Marketing Roundtable Happy Hour with:

• James Miller, SVP Business Development at DWA SF
• Louise Crawford, Senior Director of Demand Generation at Silver Peak
• Kristine Go, Manager, Paid Media & Advertising at NetApp

Data-Driven Media Strategies: Making Sense of the Noise

Today’s data-driven marketing solutions promise increased efficiency and fewer wasted media dollars. Learn how tech marketers are identifying and engaging their audiences through digital media, how they make sense of the increasingly crowded ad-tech vendor landscape, and how they vet and gauge the effectiveness of these solutions.

Topics to include:

• Behavioral data
• ABM
• Programmatic
• Customer Journey
• Measurement
• And other topics

BMA Roundtables are a smaller, more interactive venue to explore specific marketing disciplines. NorCal BMA has a long history of engaging roundtables and our series now includes:

• Happy hour setting
• Discussions and workshops around tending topics in B2B marketing and marketing strategies
• Close to the freeway/near public transportation/easy parking

Registration includes one drink ticket, drinks to be served by a certified sommelier, and appetizers.  Don't forget--seating is limited to 25 attendees. Once the event is sold out, you can't get tickets at the door, so don't get left out!

James Miller, SVP Business Development at DWA

James has been working with B2B and B2C technology marketers for 20 years. As the SVP of Business Development at DWA, he consults his clients on inbound and outbound marketing and marketing technology to help marketing leaders navigate and excel in today's fast moving, hyper competitive environment. James holds a BA in Philosophy from the College of William and Mary.

Louise Crawford, Senior Director of Demand Generation at Silver Peak

With over twenty years of industry experience, Louise Crawford is the Senior Director of Marketing at Silver Peak where she overseas new customer acquisition including digital marketing, events, campaigns and communications. She is also responsible for operations and global field marketing. Prior to Silver Peak she ran channel marketing for the Dell Software Group, driving campaigns and programs as well the integration of multiple acquisition channels exceeding $1.2B of revenue. Louise joined Dell from the SonicWALL acquisition where she ran worldwide marketing for six years.

Kristine Go, Paid Media & Advertising Manager at NetApp

At NetApp, Kristine is chartered to drive demand by leveraging data intelligence and strategic publisher relationships globally. Previous to NetApp, Kristine started her career agency side at MediaSmith, one of the top B2B Media agencies in San Francisco. There she worked to service a number of clients ranging from consumer to tech B2B. From assistant media planner to supervisor, Kristine advanced her skills and eventually made the transition to client side where she resides currently.