Driving Revenue Through Content Marketing

Digital (Zoom) Event | Wednesday, July 21, 2021; 4:00-4.45 pm PDT 

Driving Revenue Through Content Marketing

Delijeh Snyder, Content Strategy Director at Anaplan and Principal at Brill Content

Location: virtual                  

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Producing content is easy — linking it to revenue is hard.

So why would you want to do that? Because producing content costs money and resources, and without a solid link to revenue, sooner or later, you'd struggle to justify resources.

For our July 21st event, we are excited to have Delijeh Snyder — Anaplan's current Director of Content Strategy and Principal at Brill Content — sharing her expertise in connecting content marketing to revenue goals:

1. A summary of the key ingredients you need to set up content marketing for revenue impact:
   1. Translating business goals to content marketing goals
   2. Buyer’s journey audit and content map
   3. Distribution plan
   4. Tech stack
   5. Measurement and reporting
2. Deeper dive on tech stack, measurement, and reporting
   1. A single hub for content (no matter who content consumer is)
   2. Tech stack connection (marketing automation and CRM)O
   3. Linking content to pipeline and revenue
   4. Common pitfalls

Delijeh Snyder, Content Strategy Director at Anaplan and Principal at Brill Content

Delijeh Snyder has been building and leading content marketing functions for tech startups as well as consulting companies such as Culture Amp, PwC, CH2M, Royal Group, and Concept Group for the past 10 years. Delijeh is passionate about turning content marketing into a growth driver for tech companies and using content to break down silos between the marketing and sales teams. Delijeh holds a master’s degree in strategic marketing from the University of Wollongong in Dubai. Her friends and family say she is a great cook, but it’s not always worth it because she leaves the kitchen a mess when she cooks. In addition to cooking, she loves hiking with her Goldendoodle, Dublin. She currently lives in San Francisco, but before that, she lived in Dubai, UAE for 10 years.

LinkedIn: https://www.linkedin.com/in/delijeh/  

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Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.