CMO John Schneider: Driving a Culture of Innovation in Marketing


Speaker: John Schneider CMO at Betterworks

Tue, October 18, 2022,
2:00 PM – 2:45 PM PDT

About this event

In this fireside chat, John Scheider, CMO at Betterworks will discuss how he builds teams and organizes them to innovate all levels. He will walk through his approach to fostering a culture of innovation — inspiring team members to achieve more and create better. Innovation is not just reserved for the C-suite, it can and needs happen at all levels of the organization. Learn tips for innovating in your sphere of influence from demand generation, PR, events to product marketing and beyond. This session will help you gain the insights your organization needs to accelerate your own innovation programs.

John is an accomplished Silicon Valley C-level Marketing executive experienced in scaling B2B cloud-based companies through aggressive growth plans that have resulted in IPO and acquisition. His strengths span go-to-market strategy and execution, product fit and positioning, and building engaging experiences that convert prospects into customers.

As CMO at Betterworks, the leader in performance management and goal-setting solutions for enterprises, John leads the global marketing organization. His passion is centered on working with people-leaders across industries that apply modern management practices and innovative technology to help people thrive and shape the future of work.

NOTE: This webinar will be held on Zoom. To access the link on the day of the event, click on your confirmation order received via email upon registering. Order Summary > Order Number# > View Links > Open in Zoom.

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