Doubling Down on Digital
Digital (Zoom) Event | Thursday, December 10, 2020; 4:00-5:00 pm PST
Doubling Down on Digital
Ted Kohnen, CEO, Retina
Dean Nicolls, VP Global Marketing, Jumio
Location: virtual register for Zoom link
With more audiences/buyers researching and transacting online due to COVID-19 quarantines, it’s no surprise that digital advertising spend is rising dramatically. Why and how are leading brands investing in digital channels during the downturn? And what advantages does a digitally-centric approach unlock?
Ted Kohnen, the CEO of ANA’s B2B Agency of the Year, Retina and Dean Nicolls, VP Global Marketing, Jumio will share experiences and insights about staying the paid digital media course in uncertain times. Hear firsthand about how companies increasing investment in digital advertising in the downturn can achieve dramatic increases in brand awareness and demand, and position their companies to slingshot ahead into 2021.
The Speakers
Ted Kohnen, CEO at Retina
A native Manhattanite turned hoodie-wearing San Franciscan, Ted is the CEO of award-winning global digital communications company, Retina, the 2020 ANA Agency of the Year. Over his career, Ted has been focused on helping hyper-growth start-ups, national and local non-profits and global enterprises activate their brands – telling their stories in meaningful and compelling ways to their most important audiences in order to accelerate awareness, interest and action. As global CEO, he works closely and empathetically with CEOs, CMOs and other marketing decision makers on the development and execution of business and marketing strategies in order to accelerate business performance.
Dean Nicolls, VP Global Marketing at Jumio
Dean has more than 25 years of experience in B2B marketing with a focus on cloud services, including roles at Starbucks, Microsoft and a variety of early stage cloud-based security companies.
Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.
