CMO John Schneider: Driving a Culture of Innovation in Marketing


Speaker: John Schneider CMO at Betterworks

Tue, October 18, 2022,
2:00 PM – 2:45 PM PDT

About this event

In this fireside chat, John Scheider, CMO at Betterworks will discuss how he builds teams and organizes them to innovate all levels. He will walk through his approach to fostering a culture of innovation — inspiring team members to achieve more and create better. Innovation is not just reserved for the C-suite, it can and needs happen at all levels of the organization. Learn tips for innovating in your sphere of influence from demand generation, PR, events to product marketing and beyond. This session will help you gain the insights your organization needs to accelerate your own innovation programs.

John is an accomplished Silicon Valley C-level Marketing executive experienced in scaling B2B cloud-based companies through aggressive growth plans that have resulted in IPO and acquisition. His strengths span go-to-market strategy and execution, product fit and positioning, and building engaging experiences that convert prospects into customers.

As CMO at Betterworks, the leader in performance management and goal-setting solutions for enterprises, John leads the global marketing organization. His passion is centered on working with people-leaders across industries that apply modern management practices and innovative technology to help people thrive and shape the future of work.

NOTE: This webinar will be held on Zoom. To access the link on the day of the event, click on your confirmation order received via email upon registering. Order Summary > Order Number# > View Links > Open in Zoom.

B2 Awards 2022

2022 B2 Awards


Put your best work in the spotlight.

Be a part of the ANA’s largest, most prestigious peer-reviewed awards program, which is:

  • Dedicated solely to B2B marketing and communications 
  • Powered by the ANA, the pre-eminent marketing and advertising global trade group and the proven peer-to-peer resource for over 1,000 corporate client-side marketer member organizations and 700 marketing solutions provider members
  • Made to recognize exceptional excellence in growth-centered results-driven B2B marketing 
  • Designed to reflect a transforming, reimagined marketing industry of tomorrow

From our roots in the Industrial Marketing Association to today, our one constant is always how to effectively and efficiently improve your business in new and different ways.

The last two years have been challenging, but you didn’t stop doing business. If anything, the rate of change in business accelerated, especially in B2B.

The 2022 B2 Awards are now open. And they reflect today’s new realities

2021 ANANYC Annual Conference

2021 ANANYC Annual Conference


Wed, December 8, 2021
12:00 PM – 3:30 PM PST

Heroes, innovators, disruptors, catalysts, backbone of the global economy: B2B companies literally move the world forward. They create the products and services to discover the drugs to defeat pandemics. They develop the technologies that underlie virtually every other market and business category. They rush headfirst into global crises – like climate change – to find solutions. They use sheer imagination to create new markets that didn’t exist before.

In recognition, ANA NYC proclaims December 8th the first annual ‘B2B Day’ – and will focus on the contributions of these remarkable enterprises and their marketers. The event will provide a breathtaking look ahead to big, bold B2B contributions to come including:

Session #1 - Opportunity: B2B brands have eclipsed leading consumer brands in measures of reputation and value. Two brand experts will talk about why—and how marketers and leaders can learn from B2B brands’ successes. Speakers: Lynne Field, Head of Strategy and Simon Hill, President, FutureBrand

Session #2 - Innovation: B2B’s high-water mark is also the marker to rethink what’s next – how B2B marketing can thrive and change in this moment of opportunity…to break from the past to break away. Speaker: Brent Reinhard, Chief Marketing Officer, Chase Business Banking

Session #3 - Creativity: B2B’s awards competitions reveal surging creativity across channels. What’s the future of B2B creativity? Get direct-from-Cannes insights about an extraordinary body of work. Speaker: Simon Cook, Managing Director, Cannes Lions

Session #4 - Partnership: With the lines blurring between agency and in-house capabilities, and the need to move quickly to take advantage of market opportunities, this session covers the obligations for both brands and agencies throughout the partnership, from dating to marriage and everything in between. Speaker: Robin Boehler, Partner, Mercer Island Group

Session #5 - Impact: With B2B’s digital transformation having accelerated so dramatically during the pandemic, so has marketing’s impact…and expectations. B2B marketers’ impact on growth is at an all-time high, yet is still a work in progress. Speaker: Peter Weinberg, Global Head of Development, The B2B Institute at LinkedIn

Session #6 - Experience: From employee experience to customer experience, the ‘X’ factor is increasingly the key to differentiation and success. See how B2B is leading the way in creating connected experiences. Speaker: April Crichlow, Chief Marketing Officer, Centrical

Session #7 - Value: The events of the past 2 years have irrevocably changed consumer and customer expectations of business. After issues of race, health and democracy what are the implications and risks moving forward? How are companies stepping up? What are the successes and failures as we navigate a redefinition of capitalism? Geof Rochester, Founder and CEO, GRC Advising

Event Emcee: Kimberly McNeil-Downs, Director, Green Dot Agency, Deloitte

ANA Business Marketing – B2 Awards 2021


Grow your business.
Showcase your best work.
Celebrate your success.

Registration Opens November 2, 2020


The B2 Awards are a great opportunity to recognize the hard-work and success of fellow B-to-B marketers, firms, and suppliers.

This event will showcase innovative marketing practices from a variety of campaign sizes, budgets, and scopes.

Submit your work for the chance to earn one of the 47 award categories given out through this competition. 

To register on Nov 2 or to find out more program details VISIT WEBSITE

2018 Call for George C. McNutt Scholarship Applications


NorCal BMA seeks applications for the 2018 awards of the George C. McNutt scholarship, making this an annual tradition of these scholarship awards.

Last year, we offered this brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing. We are building on our success to touch the lives of more students, and hope to continue in the years to come.

With a generous endowment from the late George C. McNutt (1905-1992), the first President of NorCal BMA, we are able to offer this scholarship that will benefit Bay Area students in 2018.

Each scholarship recipient will receive a monetary award of Read more

George C. McNutt Scholarship getting ready to be awarded


We had a great response with applications for our launch of the George C. McNutt Scholarship to deserving students in the Bay Area.

We are almost ready to announce the winners of the 2017 McNutt Scholarships.

What's holding us up?

Read more

Sales Acceleration by Marketing: A Dun & Bradstreet Perspective

Rishi Dave, CMO, Dun & Bradstreet Twitter: @RishiPDave

Rishi Dave, CMO, Dun & Bradstreet
Twitter: @RishiPDave

NorCal BMA recently had an opportunity to meet with Rishi Dave, Chief Marketing Officer at Dun & Bradstreet. As a topic near and dear to Bay Area B2B marketers, Sales Acceleration was the central theme of our discussion. We are delighted to present below the highlights of our conversation.

"Today, marketing can provide salespeople—in near real-time—actionable data when, how, and where they need it to move prospects to profitable customers."

Read more

Eric Andrews joins the board as at-large member


Eric AndrewsWe are pleased to announce that Eric Andrews joins the NorCal BMA board as an at-large member. In this role, Eric will be driving specific projects for the chapter from time to time.

Eric currently serves as VP Demand Operations for Oracle. In this role, he  has global responsibility for marketing operations, demand generation, digital marketing and sales plays for the Cloud Infrastructure Group.

Read more

Partner Event: Changing Face of B2B Marketing


NorCal BMA has partnered with Just Media and Google to bring you an exclusive Bay Area B2B Marketers event on Tuesday, March 14, 2017 at the Google Campus in Mountain View.

The world of B2B marketing is evolving at light speed, so it's essential that marketers continuously modernize their digital presence and use of paid media channels to drive revenue and remain competitive.

Read more

George C. McNutt Scholarship Fund Unveiled


NorCal BMA is proud to offer a brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing.

With a generous endowment from the late George C. McNutt (1905-1992), the first President of NorCal BMA, we are able to offer this scholarship that will benefit up to two Bay Area students in 2017.  Read more