Recap: Map Value Creation for Greater Customer Relationship Intelligence


Below is the video recap of the talk by Linda Sharp. While the slides are not captured in the video itself, a separate slide deck is given below. You can flip the slides in sync with how the talk sequenced them.

The slide deck for this presentation is available here.

You may want to open it in a separate window and follow along as the video progresses.

Recap: The Marketing Tech Stack of Tomorrow


The video below shows a little of the slides being presented, so that you can flip the slides in sync with how the talk sequenced them.

The slide deck for this presentation is available here.

You may want to open it in a separate window and follow along as the video progresses.

Recap: Roundtable: Struggling with Content Chaos?


Amidst surprisingly warm weather during the early stages of fall, B2B marketers from an array of the world’s top B2B tech brands, B2B startups, consultants and like minded marketing peers in the Bay Area, convened for a much welcomed, intimate and interactive Happy Hour event.

This was the 7th consecutive sold out Happy Hour Roundtable since the launch of the series in April 2016.

Jamie Mendez, Director Channel Marketing at IBM’s PartnerWorld and Nicole Sommerfeld, VP at TDA Group, an IBM Content agency, led a lively discussion around, “Conducting a Choir”.  In other words, they shared their secrets for creating a successful digital venue for varying constituents to speak to and engage their channel partners.  Their success is measurable with YOY traffic growth of 50% and average time spent on page of over a minute.

Some key takeaways that arose from the group discussion:

  • voices must be genuine
  • you can’t set it and forget it
  • the philosophies are scalable to large and small organizations alike.

Networking before and after the session with wine served by a certified sommelier and artisan appetizers continue to draw in a fun and engaged group.

And surprise giveaways from companies like Plantronics make for even more fun.

Don’t miss out on the last Happy Hour Roundtable of 2017 on November 14h!  For more information and to register…click here.

Recap: ANA/BMA Members-only Event


The New Era of B2B Marketing

If you were lucky enough to attend our members-only event at Microsoft, you were in for one the most provocative, inspiring and impactful line-up of thought-leaders and topics the BMA has ever had.

A bold statement? Yes. Hyperbolic? Not at all.

Over the course of the morning in Mountain View, the audience was treated to six amazing sessions from global leaders in B2B marketing.

Tom Stein, Chairman and Chief Client Officer at Stein IAS, got the day started with a powerful and forward looking keynote proclaiming that we are now in the era of "Post Modern Marketing."  In Stein’s keynote, “The Rise of the Feeling Machines” He noted that, “by its nature, Modern Marketing emphasizes “thinking machines” over “feeling machines that think.” So today, with Modern Marketing approaches fairly ubiquitous, what will define B2B’s “post-modern” era?” He provocatively stated that “as we enter the 'Post Modern' marketing era, it is not a rejection of Modern Marketing’s empiricism…it is much more a re-balancing. A carrying forward of the best of preceding eras into this new stage.”

Tom was followed by Milan Martin, President of Grey San Francisco, who echoed the Post Modern Marketing theme by showing the unique experiences Grey has created for brands such as Levis’ and Volvo. From jeans that prevent credit card scanners from reaching your wallet, to a reflective paint that is saving cyclists’ lives in London, Milan demonstrated how the brands that create differentiated experiences for their audiences are the ones that break through the noise of "modern marketing."

The momentum kept going with Shawn Ottenbreit, Senior Director of Marketing Performance at HP Enterprise, who is showing how brands and marketers can and should elevate their data and analytics game in the Post Modern Era. Importantly, he discussed the relationship between finance and marketing to drive performance. Shawn, a former finance exec, provided a real personal and prescriptive account of how optimally these relations should function.

Stein, Martin and Ottenbreit were then brought onto the stage for a panel Q&A moderated by the Editorial Director of B2B Marketing USA, Tequia Burt.

The great content didn’t stop there. John Dering, Director of ABM Technology & Strategy for Demandbase took the audience through optimally aligning your marketing and sales organization to drive account based marketing (ABM) performance. John took the audience through a robust ABM framework and used his own company as a case study. Gotta deeply respect a company that uses its own products and platforms. And, more importantly, gets great results.

Capping off the packed day was a joint presentation from Brock Wells, US Social Command Center Lead at Microsoft, Sean Gibbons, Social Media Program Manager and Ryan Hodgson, Vice President of Integrated Marketing from Yesler. The trio showed us how brands should be behaving and engaging on social media. With real-time listening and, more importantly, content, Yesler showed how they are powering Microsoft’s social center for key products. As impressive as their results, was the well-structured workflow they put in place to enable the program to work efficiently while listening to millions of conversations.

Many thanks to the people who made this a fantastic event - our speakers, attendees and sponsors and the team working behind the scenes to make sure the event ran smoothly.

Recap: Web Content Strategy Best Practices


Members have access to the complete video recording of the presentation and the slide deck that Lisa used for her presentation. A truncated video as a sample of the talk is below.

For a quick peek at what was covered, please check the post here.

Note that for getting the full benefit of these talks including the Q&A session, the video available in recap post and better still, personal attendance, is invaluable.

If you are interested in membership, please check into the details here.

Recap: Roundtable: Becoming a better B2B brand


After a casual thirty minutes of networking with peers over seasonally selected wines including Cava and Rose, and artisan appetizers, Randall Hull led an interactive discussion around "Becoming a Better B2B Brand".  The group learned about the value of brand for B2B and talked about some of their favorite brands and why we're drawn to them.  For example, Read more

Recap: Customer Experience Marketing


Lisa Nakano, Research Director at Sirius Decisions, addressed a NorCal audience on Customer Experience Marketing.

Starting with an understanding of what the term might mean, she went on to provide great insights into how companies can use customer experience in earning customer advocacy, the ultimate pay back for making this effort.
Read more

Recap: Roundtable: 5 Steps to Successful Content Marketing for B2B Leads


We had another sell-out crowd! Our May event in the new and improved roundtable series followed right on the heels of our sell-out April opener.

Sarah Autrand led us through the nuances of content marketing as everyone Read more

Recap: Roundtable: Becoming the Influential 1% on Social


The evening was under way on a cloudless, warm, and beautiful day at the historic Mountain View Train Depot that houses Savvy Cellar Wine Bar & Wine Shop.

As the full house of attendees started to assemble slowly but steadily, there was ample opportunity to greet familiar faces and mingle with fellow marketers interested in learning to extract the most out of Social Media. Read more