2020 ANA Masters of B2B Conference, Presented by LinkedIn

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A Virtual Experience | October 14-15, 2020

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The world around us is changing, but B2B marketing doesn’t stop. Marketers are innovating and setting a new standard for themselves as businesses pivot to remain relevant to customers while positioning themselves for future growth.

It’s in that spirit that we’ve reimagined the 2020 Masters of B2B Marketing Conference, showcasing CMOs from the world’s leading brands and thought leaders. Join us to find out what’s next in B2B marketing, and:

  • Reimagine the future of B2B: Hear from experts and visionaries from all industries and marketing disciplines.
  • Get inspired by your peers: Learn from ANA B2B members – marketing leaders who are part of an open and inclusive B2B community that works together to solve problems and share experiences.
  • Stay on the cutting edge: Industry pros that only ANA can bring together, will keep you on top of the latest marketing trends.

SPECIAL TECHNICAL NOTE: Please check with your technology department in advance of attending this event. Many organizations have restrictions that will prevent you from joining or viewing this event online. The ANA Virtual Tech Spec Document contains the information necessary for your technology group to ensure you have a quality experience.

Join the conversation at #ANAB2B

To find out more about this exciting virtual experience, including full agenda and speakers VISIT WEBSITE

Engaging Your Audience in Covid Age w/Veteran B2B Marketer + CEO, Joe Lynch

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Digital (Zoom) Event, Wednesday, October 21, 2020; 4:00-5:00 pm
Engaging Your Audience in Covid Age
Joe Lynch, CEO, Wonderbench
Tanya Salah, President, ANA Business Marketing NorCal
Location: virtual                   register for Zoom link

For our inaugural Zoom event in October, we’ll enjoy an interactive and engaging discussion with Joe Lynch, a long-term Bay Area marketer, who launched an innovative start-up, Wonderbench, amidst COVID. In addition to discussing how Wonderbench is transforming college recruiting, we’ll enjoy an open discussion about how well crafted email campaign strategies can still generate 80% email open rates  / 30% response rates, how timely digital media still easily opens up new opportunities, and how building personal relationships and trust continues to win the day.  It will be a great time to connect as Bay Area marketing professionals. 

We’ve missed getting together regularly with Bay Area B2B marketing colleagues for ANA Business Marketing Roundtables at Savvy Cellars, but sadly have had to put our in-person event programs on pause for now.  We’re excited to be back with you - virtually this time.  Can’t wait to see you online for digital conversations about topics top of mind trending in B2B marketing. 

The Speakers

Joe Lynch, Founder and Managing Director at Wonderbench, has a long track record of developing early talent, building successful cross-functional teams, and achieving strong results.

Prior to creating Wonderbench, Joe held marketing leadership roles at top Bay Area MedTech companies including Abbott, Omnicell and VitalConnect. He has guest lectured at University of California, Berkeley and appeared on Outcomes Rocket & Cheddar News.

Joe holds an MBA from The Wharton School, University of Pennsylvania and a B.S. from University of Colorado, Boulder. He's a music lover but a mediocre musician, an avid but slow reader, and an active but unexciting mountain bike rider.

 

Tanya Salah is Strategic Sales Director at Activate Marketing Services, LLC, an award winning b2b demand generation services provider.

Tanya is proudly serving as President on the ANA Business Marketing NorCal Board of Directors. She has previously served in different capacities since 2015, initially in the role of Director, then Vice President of the flagship Happy Hour Roundtables event series.

Tanya has over 20 years of strategic sales experience in the technology publishing, social media, research and demand generation sectors.

An alumna of the University of San Francisco, Tanya can be found, in off hours (and sometimes on hours), surfing and sailing the beautiful waters of the Monterey Bay near her home in Santa Cruz, CA.

 

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Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.

 

Savvy Cellar Wine Bar

Building an Impactful Video Marketing Strategy

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Happy Hour Roundtable, September 30, 2019; 6:00-8:00 pm
Building an Impactful Video Marketing Strategy
Eric Andrews, Oracle
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register

Video has become an increasingly dominant piece of the marketing mix. In fact, research from Google found that “70% of B2B buyers and researchers are watching videos throughout the buyer’s journey.” Eric and his team at Oracle set out to define a cohesive, strategic approach to maximizing the effectiveness of video at every part of the buyer's journey.

Eric will share insights from the process and tips for getting started on a video strategy.

What you'll learn in this session:

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BrightTALK Local, Silicon Valley

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Partner Event, June 18, 2019; 4:00-7:00 pm
BrightTALK Local, Silicon Valley
David Pitta, BrightTALK
Erik Archer Smith, TreasureData
Ashesh Satvedi, Box
Opal Event Center
251 Castro Street, Suite B, Mountain View, CA 94041                         register

 

Join BrightTALK’s CMO David Pitta and local marketing visionaries as they set the stage for an evening of conversations on content and demand marketing. Read more

Savvy Cellar Wine Bar

Designing the Customer Journey through ABM

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Happy Hour Roundtable, June 10, 2019; 6:00-8:00 pm
Designing the Customer Journey through ABM
Tracy Sestili, SparkPost
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register

Figuring out if ABM is right for your business is one thing. However, implementing a strategy to deliver that customized personal sales experience is priceless. From tools and tactics to ROI, we’ll chat about implementation, tactics, and what you should measure and when to get the best impact for your program.

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Savvy Cellar Wine Bar

B2B Speed to Market(ing)

Happy Hour Roundtable, Monday, March 18, 2019; 6–8 PM PDT
Karen Halstead, Ways & Means
Chris Hubble, PopResearch
Savvy Cellar Wine Bar & Wine Shop
750 West Evelyn Avenue; Mountain View, CA 94041
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Ways & Means and Pop Research combined forces to raise brand awareness for multiple B2B brands, with what some consider to be lightning speed, for clients like Freshworks, Noon Home, and Here Technologies. These clients faced the challenges of finite budgets, hard to reach B2B targets, and needing to show ROI on investment.

Actionable market research was able to show the value of the multimedia approach including local/national media placements, LinkedIn Marketing Solutions, Influencer Marketing tactics, and more. What used to take an eternity (in the marketing world) now takes just a few weeks, and we will share our approach to getting to market and identifying results before your next quarter begins,

Success metrics included lifts in Unaided Awareness, as well as strong traction on key perception KPI's that significantly closed the gap with their larger more well-known competitors.

Attendees will learn:

  1. Reasons agility and speed are increasingly important in B2B marketing (raises the issue of timing/planning in terms of B2B companies thinking longer term, but also hyper focused on short term metrics and success... managing both can be especially difficult for B2B marketers that have longer purchase cycles but need "quick wins").
  2. How the media landscape and choices are increasing companies ability to target B2B marketing both in terms of local geography and audience.
  3. How the media landscape and choices are increasing companies ability to target B2B marketing both in terms of local geography and audience.
  4. How technology provides the ability to get research results to inform both product and marketing at speeds consistent with this new world and pace of information needs.

Speakers:

Karen Halstead has over 25 years of experience in media and has a client roster that spans almost every industry, including clients such as Virgin America, Apple, Microsoft, and Levi's. Before founding Ways & Means, Karen led a wide variety of agency media teams including Eleven, Inc., Universal McCann San Francisco, and TBWA/Chiat/Day San Francisco.

Chris Hubble has over 30 years experience in managing global market research projects for clients including Apple, Microsoft, Hewlett-Packard, IMB, eBay, Facebook, Ford, Audi, Toyota, Kraft, P&G, Unilever, United Distillers, and more. Before founding PopResearch he was CEO of db5 and Hall & Partners (where he oversaw the transition from a privately owned company to an Omnicom owned entity) full-service market research companies.

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Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.

CX Uncontained — How Customer Experience Drives Hyper-Growth

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Speaker Event, February 28, 2019, 5:30–8:00 PM

CX Uncontained — How Customer Experience Drives Hyper-Growth
Michael Ruby, Flexport
Detati Digital Marketing
265 Caspian Drive, Sunnyvale, CA 94087               Click to register

While many sectors of the $7 trillion global logistics industry have been modernized over the past 20 years, the freight forwarding market has significantly lagged behind. Freight forwarding functions as the circulatory system for global trade and is vital for the health of the global economy, but today it still largely runs on paper and fax.

Flexport, the modern freight forwarder, has led the transformation and digitization of this industry and has become one of the fastest growing companies in the Bay Area and the U.S. (currently ranked #8 on the Inc. 5000).

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Savvy Cellar Wine Bar

Funnel Optimization

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Happy Hour Roundtable, January 28, 2018; 6:00-8:00 pm
Funnel Optimization
John Eng, New Voice Media
Wayne Cerullo, B2P Partners
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register


B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.

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CX in the Age of Choice

Notice: This event has been postponed until this Spring. New information coming soon.
Special Partner Event, 11:00 AM – 2:00 PM, January 24, 2019
Detati Digital Marketing, 265 Caspian Drive, Sunnyvale, CA 94087

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Savvy Cellar Wine Bar

Breaking through with your CFO

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Happy Hour Roundtable, December 10, 2018; 6:00-8:00 pm
Breaking through with your CFO
Andrew Nester, Nuix
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register


As a marketing leader, you have many stakeholders within your company that can help or hinder your marketing objectives. We often focus a lot on the CEO/Founder, but experience shows, the CEO/Founder is already a big advocate of Marketing, so much so your role is often to rein them in. The CFO, on the other hand is usually not predestined to be a marketing advocate. The CFO’s job is to be the ultimate pragmatist and demand everything must be measured daily if possible.

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