Entries by
2022 B2 Awards
Put your best work in the spotlight. Be a part of the ANA’s largest, most prestigious peer-reviewed awards program, which is: Dedicated solely to B2B marketing and communications Powered by the ANA, the pre-eminent marketing and advertising global trade group and the proven peer-to-peer resource for over 1,000 corporate client-side marketer member organizations and 700 […]
2021 ANANYC Annual Conference
Wed, December 8, 2021 12:00 PM – 3:30 PM PST Heroes, innovators, disruptors, catalysts, backbone of the global economy: B2B companies literally move the world forward. They create the products and services to discover the drugs to defeat pandemics. They develop the technologies that underlie virtually every other market and business category. They rush headfirst […]
B2B Speed to Market(ing)
18 MARCH 2019, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW.
Ways & Means and Pop Research combined forces to raise brand awareness for multiple B2B brands, with what some consider to be lightning speed, for clients like Freshworks, Noon Home, and Here Technologies. These clients faced the challenges of finite budgets, hard to reach B2B targets, and needing to show ROI on investment.