Roundtable: Instrumenting the Marketing Machine in a Time of Continuous Change
In the past 3 years alone over 25% of the marketing jobs that existed back in 2013 have gone away and been replaced by completely new roles and this trend is expected to continue for the next 3 years. These are unprecedented times with industries and businesses being disrupted by an underlying transformation of businesses to a digital foundation.
From organizational design, to content planning, to agency selection, to marketing operations, to programmatic media-buying and everything in between, we will have an interactive dialogue on instrumenting the marketing machine in a time of continuous change.
As Senior Director of Marketing Strategy at HPE, Shawn Ottenbreit has valuable experience with rapid marketing transformations.
Shawn will share his transformation experiences from his prior role as CFO of HPE Marketing and his current role in Marketing Strategy and discuss what lessons are applicable to marketing organizations dealing with this disruption.
Serious discussion in relaxed setting
This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.
There is ample time to network both before and after the presentation and discussion.
Located in the historic Mountain View Caltrain station with ample free parking nearby.
We've had sell-out crowds for the past five roundtable events, and expect nothing different this time. Make sure you secure your seat for this one, before they are all gone!
Save the date, September 19, and register to attend the roundtable before you're left with no space!
Disruption: ‘Instrumenting’ the Marketing Machine in a Time of Continuous Change
by Shawn Ottenbreit
Monday, September 19, 2016 from 6:00 PM to 8:00 PM (PST)
Savvy Cellar Wine Bar & Wine Shop,
750 W Evelyn Ave, Mountain View, CA
Shawn Ottenbreit is Senior Director Marketing Strategy, Planning & Performance at HPE. He has overseen three marketing transformations at HPE over the past four years and is poised to discuss how the company is accelerating the next phase of their journey.
Shawn has held several senior positions at HP, including CFO HP Marketing and Director Enterprise Compliance Group in addition to his current position.
Shawn has been involved in several marketing projects at HP such as Marketing Process Transformation, Marketing Efficiency Program, Channel Marketing Optimization, Marketing Resource Management (MRM) Implementation, and Marketing Vendor Consolidation & Optimization among others.
A graduate of The University of British Columbia with a degree in Accounting and significant studies in Management Information Science and Political Science, Shawn is a CPA certified to practice in California.
Check out Shawn's experience and accomplishments on his LinkedIn profile.
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Shawn Ottenbreit on
Disruption: ‘Instrumenting’ the Marketing Machine in a Time of Continuous Change
September 19, 2016, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Avenue, Mountain View, CA