Data-driven media strategies and How to make sense of the noise

James Miller is Senior Vice President of Business Development at DWA.

James has been working with B2B and B2C technology marketers for 20 years. At DWA, he consults his clients on inbound and outbound marketing and marketing technology to help marketing leaders navigate and excel in today's fast moving, hyper competitive environment.

James holds a BA in Philosophy from the College of William and Mary.

Louise Crawford is Senior Director of Demand Generation at Silver Peak.

With over twenty years of industry experience, Louise overseas new customer acquisition including digital marketing, events, campaigns and communications. She is also responsible for operations and global field marketing.

Prior to Silver Peak she ran channel marketing for the Dell Software Group, driving campaigns and programs as well the integration of multiple acquisition channels exceeding $1.2B of revenue. Louise joined Dell from the SonicWALL acquisition where she ran worldwide marketing for six years.

Kristine Go is a Marketing Manager at NetApp managing Paid Media and Search.

At NetApp, Kristine is chartered to drive demand by leveraging data intelligence and strategic publisher relationships globally.

Previous to NetApp, Kristine started her career agency side at MediaSmith, one of the top B2B Media agencies in San Francisco. There she worked to service a number of clients ranging from consumer to tech B2B. From assistant media planner to supervisor, Kristine advanced her skills and eventually made the transition to client side where she resides currently.