Roundtable: Fueling the demand-gen engine with social selling


Today, support for the sales team doesn’t just have to come through traditional mailers, events and online ads.

A strong ally for your marketing efforts comes in the form of the team that manages social media within your corporate communications.

While traditional marketing efforts are successful, TriNet’s marketing team connects the dots and leverages integrated campaigns with social media push to boost marketing efficiency.

This roundtable gives you specific examples how demand generation and corporate communications can work in sync to increase business success.

Join us to learn how

  • To set up your social platforms strategically, unify messaging and incorporate social into your marketing activities
  • TriNet leverages its social strategy to drive between 5,000-7,000 additional visitors to its website
  •  You can amplify the reach of your content via social and increase demand-gen results
  • To expand the use of social to the sales team and teach them how to fish
  • TriNet enabled its sales team to win over 40 new clients directly through social selling

The setting

This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

For the first time, our roundtable event will take place in San Francisco. Check out location details here.

We've had sell-out crowds for all of 2016, and we started 2017 with another sold out session for January! Don't miss out, make sure you secure your seat!

Save the date, February 27, and register to attend the roundtable before you're left with no space!

Fueling the demand-gen engine with social selling

by Jock Breitwieser

Monday, February 27, 2017 from 6:00 PM to 8:00 PM (PST)

Twenty Five Lusk, 25 Lusk St, San Francisco, CA 94107

Secure Your Seat Now!



Jock Breitwieser is head of corporate communications at TriNet (NYSE: TNET), a strategic partner to SMBs for HR, payroll, employee benefits, employment law compliance and risk mitigation.

With 20 years of international communications expertise in agencies and in-house, Jock drives awareness for TriNet. His mission is to implement a strategy that makes communications a member of the marketing team that not only generates media awareness, but helps win customers and drives measurable results for the business.

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Jock Breitwieser on
Fueling the demand-gen engine with social selling
February 27, 2017, 6:00-8:00 PM
Twenty Five Lusk
25 Lusk St, San Francisco, CA