Human Experience Innovation: Best Practices in Experience Mapping


Today, customer experience leaders are setting new standards, and companies can no longer compete on features alone.

To succeed, you have to understand the end-to-end experience of your customers: their expectations from your brand, what they experience now, and how to improve their experience.

Join our roundtable discussion and

  • Learn about best practices in experience mapping
  • Learn how you can clearly show who, where, when, and how your customers interact with your product, or service.
  • Learn how to better understand what customers expect from your brand, their current experience, and how to improve it

The setting

DSC_0024This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

Conveniently located in the historic Mountain View Caltrain station with ample free parking nearby.

We've had sell-out crowds for all of our roundtable events, and look forward to extending the streak. Don't miss out, make sure you secure your seat!

Save the date, March 27, and register to attend the roundtable before you're left with no space!

Human Experience Innovation:
Best Practices in Experience Mapping

by Shobhana Viswanathan &
Sasha Frljanic

Monday, March 27, 2017 from 6:00 PM to 8:00 PM (PST)

Savvy Cellar Wine Bar & Wine Shop,
750 W Evelyn Ave, Mountain View, CA

Secure Your Seat Now!


Shobhana Viswanathan

Shobhana Viswanathan is Director of Product Marketing at VMware within the Cloud Management Business Unit.

Shobana is a seasoned marketer with over 15 years of high tech marketing experience spanning product marketing, product management and alliances in both large companies such as IBM, Sun Microsystems and VMware as well as startups. She enjoys evangelizing new categories and products, driving rapid revenue growth, high value partnerships and a brings a creative approach to high-tech marketing.


SashaFrljanicSasha Frljanic
 is Chief Experience Officer at Indigo Slate, a Digital Marketing Agency with passion for technology. His mission is to grow the company into a leader in Experience Innovation.

Former Microsoft Chief Experience Architect, keynote speaker, Sasha was instrumental during Microsoft’s rapid transformation toward a customer-obsessed culture, leading the way by crafting their Customer Experience (CX) strategy and CX frameworks.

When Mr. Frljanic is not architecting experiences professionally, he lectures for the Foster School of Business MBA program at the University of Washington.


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Shobha Viswanathan & Sasha Frljanic on
Human Experience Innovation: Best Practices in Experience Mapping
March 27, 2017, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
50 West Evelyn Ave, Mountain View, CA 94041