ABM Optimization—The Next Level Strategy


Are you currently executing an Account Based Marketing plan? You wouldn't want to miss this discussion.

Designed with you in mind, this roundtable event will focus on driving key performance metrics at every part of the marketing funnel.

We’ll dive into the tips and tricks for lifecycle ABM marketing, when it’s appropriate to apply scalable techniques and optimizing the fundamentals of data, content and tactics.

No Silicon Valley roundtable would be complete without a technology discussion. We’ll cut through the noise to talk about which technology you need and when.

Hosted by Jamie Hardin, Senior Marketing Manager for ON24. Jamie has successfully launched the ABM strategy for ON24 and focuses on strategy optimization and scale.

Come to this session to learn:

  • ABM at every part of the funnel
  • Scalable strategy and when to use it
  • Building data to enable sales; A data strategy for inbound, outbound and sales
  • Creating killer content that converts
  • Tech stack: what’s working, what’s not

The setting

This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

Conveniently located in the historic Mountain View Caltrain station with ample free parking nearby.

We've had sell-out crowds for all of our roundtable events, and look forward to extending the streak. Don't miss out, make sure you secure your seat!

Save the date, July 24, and register to attend the roundtable before you're left with no space!

ABM Optimization—The Next Level Strategy

by Jamie Hardin

Monday, July 24, 2017 from 6:00 PM to 8:00 PM (PST)

Savvy Cellar, 50 West Evelyn Ave, Mountain View, CA

Secure Your Seat Now!


JamieHardinJamie Hardin is Senior Marketing Manager, Demand Generation at ON24.

Jamie is a data driven SaaS marketer and a natural problem solver.

With 14 years of progressive demand generation marketing experience she’s seen marketing move from one size fits all messages to personalization at scale to account based marketing.

In her current role as Senior Marketing Manager for ON24, Jamie focuses on optimizing her go-to-market ABM strategy for enterprise organizations.

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Jamie Hardin on
ABM Optimization—The Next Level Strategy
July 24, 2017, 6:00-8:00 PM
Savvy Cellar
50 West Evelyn Ave, Mountain View, CA