Launching ABM with Your Sales Team—Ensuring Alignment and Success
Savvy Cellar, 50 West Evelyn Ave, Mountain View, CA
Fulfilling on the promise of ABM depends on buy-in from the Sales team and requires a focus on the details of data, content, expectation setting, analytics and communication.
Join your marketing peers for a night of networking and insightful conversation about how to ensure your ABM efforts are aligned with Sales and drive measurable pipeline and revenue.
Designed for those who have tried and faltered or are planning to launch an ABM effort, this event will focus on specific steps you can take to reduce risk and improve revenue performance. Included in the discussion will be direct feedback from the trenches on establishing your total addressable market, firmographic data, honing in on the accounts with the highest propensity to purchase, filling those accounts with accurate contact-level data, as well as developing content, messaging and complete packaged programs for both Marketing and Sales.
Come to this session to learn:
- How to roll out an ABM program with your Sales team
- Two strategies to pick target accounts for ABM
- Proven ideas for ABM programs that drive pipeline and revenue
The setting
This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.
There is ample time to network both before and after the presentation and discussion.
Conveniently located in the historic Mountain View Caltrain station with ample free parking nearby.
We've had sell-out crowds for all of our roundtable events, and look forward to extending the streak. Don't miss out, make sure you secure your seat!
Save the date, August 21, and register to attend the roundtable before you're left with no space!
Launching ABM with Your Sales Team—Ensuring Alignment and Success
by Alex Kriney
Monday, August 21, 2017 from 6:00 PM to 8:00 PM (PST)
Savvy Cellar, 50 West Evelyn Ave, Mountain View, CA
Alex Kriney is Senior Director of Partner and Field Marketing for RingCentral.
With professional experience that straddled Marketing and Sales, Alex is in the unique position to lead the discussion for this roundtable. He has both successfully and unsuccessfully launched a few different ABM strategies and approaches to expand upmarket revenue.
Prior to RingCentral, Alex has held multiple marketing positions in several companies including Oracle, Kaspersky Lab, and Sun Microsystems. Alex holds a degree in Economics from Kenyon College, Ohio.
Please visit Alex's LinkedIn profile for more on his background.
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Alex Kriney on
Launching ABM with Your Sales Team—Ensuring Alignment and Success
August 21, 2017, 6:00-8:00 PM
Savvy Cellar
50 West Evelyn Ave, Mountain View, CA
