Designing the Customer Journey through ABM – ANA Business Marketing of Northern California

Happy Hour Roundtable, June 10, 2019; 6:00-8:00 pm
Designing the Customer Journey through ABM
Tracy Sestili, SparkPost
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041 register

Figuring out if ABM is right for your business is one thing. However, implementing a strategy to deliver that customized personal sales experience is priceless. From tools and tactics to ROI, we’ll chat about implementation, tactics, and what you should measure and when to get the best impact for your program.

What you'll learn if you come to this session:

Approaches to mapping out an effective ABM strategy
Tactics that work
How to measure success: metrics that matter
How to achieve double-digit success rates

Speaker-led Discussion with:

Tracy Sestili. Tracy is the Head of Marketing at SparkPost, an email intelligence platform and is a full-stack performance marketer with over 15 years experience in demand generation, digital and social, and marketing operations. Prior to her work at SparkPost, Tracy worked at Cisco, CA Technologies, and TiVo as well as being a digital marketing strategy adjunct professor at U.C. Berkeley Extension and San Francisco State University.

Tracy Sestili

BMA Roundtables are set in intimate, interactive formats to foster exploration of specific, trending B2B Marketing disciplines. BMA NorCal has a long history of engaging Roundtable events and our series now includes:

Intimate group of 25 Bay Area B2B Marketers in a cozy, Happy Hour Setting:

- Interactive, Speaker led discussions.
- Trending topics in B2B Marketing.
- SF and Silicon Valley sell-out events.
- Registration includes one drink ticket and artisan appetizers.

****Don't forget — seating is limited to 25 attendees. Once the event is sold out, you can't get tickets at the door, so don't get left out!

We thank the following sponsors for making events like this possible

Platinum Sponsor

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