Building an Impactful Video Marketing Strategy
Happy Hour Roundtable, September 30, 2019; 6:00-8:00 pm
Building an Impactful Video Marketing Strategy
Eric Andrews, Oracle
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041 register
Video has become an increasingly dominant piece of the marketing mix. In fact, research from Google found that “70% of B2B buyers and researchers are watching videos throughout the buyer’s journey.” Eric and his team at Oracle set out to define a cohesive, strategic approach to maximizing the effectiveness of video at every part of the buyer's journey.
Eric will share insights from the process and tips for getting started on a video strategy.
What you'll learn in this session:
- 4 key steps for building a video strategy
- Tips for achieving consistent video quality across the organization
- Pointers for selecting the optimal platforms for promotion and identifying success metrics
Speaker-led Discussion with:
Eric Andrews. Eric is Vice President of Demand Operations for Oracle’s Converged Infrastructure group. With over 20 years driving marketing transformation at IBM, Juniper Networks and now Oracle, he will share his experiences and guide the discussion on how to navigate through the sea of new technologies.
Eric Andrews
BMA Roundtables are set in intimate, interactive formats to foster exploration of specific, trending B2B Marketing disciplines. BMA NorCal has a long history of engaging Roundtable events and our series now includes:
Intimate group of 25 Bay Area B2B Marketers in a cozy, Happy Hour Setting:
- Interactive, Speaker led discussions.
- Trending topics in B2B Marketing.
- SF and Silicon Valley sell-out events.
- Registration includes one drink ticket and artisan appetizers.
****Don't forget — seating is limited to 25 attendees. Once the event is sold out, you can't get tickets at the door, so don't get left out!
We thank the following sponsors for making events like this possible
Platinum Sponsor
Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.
