Shareology: The Art and Science of Sharing


Bryan Kramer will be speaking at the next Norcal BMA chapter meeting on May 20 on the topic of sharing. Come one, come all, and get a better understanding of harnessing the art of sharing to further your business.

shareology@bryankramer will walk us through how technologies like video, social media and mobile have increased the ease of communication so much that we need to rethink how sharing ideas influences people on a global scale.

Bryan's first book, There's no B2B or B2C: It's Human to Human: #H2H, was a resounding success as it addresses core human dynamics of sharing.

Building on the basics from that book, Bryan developed a platform to help us use sharing to achieve our business objectives. He'll talk about the evolution of H2H thinking and how his #shareology platform provides actionable steps to follow.

It is common knowledge that both B2B and B2C have an individual at the other end of the handshake - a human being, juggling a whole slew of factors affecting the decision-making.

So, why not focus on the humanness of the customers, rather than pigeon-holing them into B2B or B2C? That's the basic premise of the H2H manifesto. A relationship built on the human at the core will be longer lasting and we'll gain a stronger ally. This can't be bad for business!

Bryan reminds us of the basics of human interaction in the first book: the four rules of social context, six basic human needs, the human need to be disruptive, among others.  The book ends with ideas for marketers to follow.

In his talk, Bryan will address some of these specifics and shed more light on the shareology platform.

In his 2014 TED talk, Bryan demonstrated the power of sharing by sparking spontaneous sharing right in the middle of the talk that resulted in 21 million impressions in just 4 hours, spanning the globe to over 10 countries!

An engaging speaker, Bryan will share key ideas you can take with you for marketing your business in this still new and fast developing world of global communication and sharing.

But, as always, you've got to be there to get it all. Sign up to reserve your spot.

I also invite you to comment below a burning question you wish to ask Bryan during the talk. We'll make sure Bryan addresses your concern.

The biggest concern I have is the scalability of the social media approach in its full splendor. I, for one, will be looking to see Bryan's take on it.


The Art and Science of Sharing

by Bryan Kramer

Wednesday, May 20, 2015 from 5:30 PM to 8:00 PM (PDT)

Microsoft Sunnyvale
1020 Enterprise Way, Sunnyvale, CA 94089

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Bryan Kramer is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal.

Bryan's achievements are impressive:

  • TED speaker 2014
  • Top 25 influencer to follow - Forbes
  • #13 Top Social Selling Individual - Onalytica
  • #26 Global Top CEO Influencer on Social Media - Kred
  • Top 50 Social CEOs on Twitter Globally - Huffington Post
  • Top 50 most talked about marketer by global senior marketers - LeadTail
  • The 100 Most Influential Tech People on Twitter - Business Insider
  • Over 300,000 social fans and followers
  • #H2H, a hashtag invented by Bryan for his first book, named as #1 buzzword for 2015 - The Writer
  • Featured contributor on, Business2Community and IBM social Business
  • and more ...

Praises for his two books abound. For example:

"Bryan Kramer gives some wise advice to brands: 'I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.' I love that statement because it so perfectly reminds us that in the midst of all of our increasingly complex digital sophistication, making the human connection is more important than anything else." - Ted Rubin, Author of Return in Relationship, Keynote Speaker, and Acting CMO of Brand Innovators on H2H

"Even if you aren't involved in marketing, this book has relevance because it shows how each of us has a greater opportunity now, to co-create our life's work with others by taking what Kramer calls a H2H approach in our interactions with others, as individuals, and for our organizations." - Kare Anderson, TED Speaker, Author, Coach on H2H

"I really liked the discussion on 'delightful disruption,' which of course is the secret to progress and success in a lot of areas." - Kent Smith on H2H

"'Shareology' makes a compelling business case for the competitive advantage we can achieve by transparently and openly sharing knowledge, insights, methods, and especially our authentically quirky human-ness. The lessons can work on a personal level, as an individual professional, with an organization, and for entire businesses." - Mark Yolton, VP Digital Strategy & Enablement, Cisco on Shareology

"Bryan Kramer has a very human way of inspiring us to be our best. And that starts with intention and deliberate acts of earning attention and investing in relationships." - Brian Solis, Best Selling Author, Digital Analyst and Anthropologist on Shareology

"Bryan Kramer’s life-changing success story and actionable tips can enable you, too, to be a leader in the Human Economy." - Kare Anderson, TED Speaker, Author, Coach on Shareology