Customer Experience Marketing


What marketer doesn't understand the value of customer testimonials?

Of customer success stories, also known as case studies?

Of referrals from happy customers?

We understand the value of customer loyalty in generating repeat sales, but more powerful is the ability of the satisfied customer to leverage future sales to other prospects.

Customer experience influences 80% of B2B decision drivers, according to a finding by SiriusDecisions.

CustomerAdvocacyBenefitsIn today's B2B world, competitors match product and service offerings quite quickly. Not so easy to replicate is your investment and accomplishment in customer experience and satisfaction.

Creating this experience is hard. Top management must believe in it, marketing, sales, and product functions must come together and be aligned on this common purpose.

Lisa Nakano, Research Director and customer experience specialist at SiriusDecisions, will speak to NorCal BMA audience on June 9, discussing how to leverage customer experience for successful marketing.

Lisa will cover

  • What is customer advocacy?
  • Why customer advocacy?
  • How to build and improve advocacy
  • How to measure the value of customer advocates for demand generation

Lisa will discuss specific cases where customer advocacy played a role in marketing and sales efforts at B2B companies.

Make sure to save the date, June 9, and register to attend the talk before the room fills up!

Customer Experience Marketing

by Lisa Nakano

Thursday, June 9, 2016 from 5:30 PM to 8:00 PM (PST)

Microsoft Sunnyvale
1020 Enterprise Way, Sunnyvale, CA 94089

Secure Your Seat Now!


Lisa Nakano

Lisa Nakano, Research Director and analyst at Sirius Decisions, specializes in customer experience. She is NetPromoterTM certified with deep knowledge of the methodology.

Lisa is a thought leader in customer experience and insights, with more than 20 years of experience working in global organizations, and with an emphasis on high-tech software, hardware and telecommunications sectors.

Lisa has developed a multidimensional understanding of customers, including cultural, sociological, behavioral and demographic analysis. She has created voice-of-the-customer programs which help address customer needs, wants, desires, expectations, conditions, context, and intentions.

Lisa has successfully led customer experience, customer insight and customer marketing initiatives designed to deepen knowledge of customers, increase loyalty and improve business results. She has particularly focused on developing ground-up programs and organizations to execute strategies to drive the voice of the customer deeply and broadly into organizations.

Lisa is a graduate of San Jose State University in San Jose, CA, with a BA in Public Relations and a minor in Marketing.

Check out Lisa's experience and accomplishments on her LinkedIn profile.


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Lisa Nakano on
Customer Experience Marketing
June 9, 2016, 5:30-8:00 PM
Microsoft Sunnyvale
1020 Enterprise Way, Sunnyvale, CA 94089