Recap: Roundtable: Becoming a better B2B brand

After a casual thirty minutes of networking with peers over seasonally selected wines including Cava and Rose, and artisan appetizers, Randall Hull led an interactive discussion around "Becoming a Better B2B Brand".  The group learned about the value of brand for B2B and talked about some of their favorite brands and why we're drawn to them.  For example, Uber and Apple were unanimous crowd favorites.  Apparently, businesses do not make buying decisions, rather people do.  In fact, research shows that buyers see B2B brands as people, just like they see B2C brands.

This was the first Roundtable where we had giveaways for all attendees!

* Everyone who attended received a copy of the book titled 101Cliches: B2B's most notorious creative faux pas, a brilliant and engaging expose on the safe path traveled by marketers in coming up with creative ideas, written by Reuben Webb, Creative Director at Stein IAS, in his search for creative excellence. This book came with compliments from Stein IAS.

* In addition, one very lucky attendee, Associate Partner at Prophet, Jonathan Redman, won an Apple Sport Watch, compliments of True Influence, which he says he will give to his wife. As the saying goes, "A happy wife is a happy life".

The event itself was highly attended in fact making this the 4th sold out Roundtable event in a row, a sold out program series thus far overall.

Attendees seemed to really enjoy the 30 minutes after the session for additional networking among fellow marketers and with the speaker, and now with a fresh, common theme to talk about.

[I wish to acknowledge that the write-up came from Tanya Salah and represents her first-hand account of the evening's proceedings. Likewise, the photos in the slideshow have been provided by Kirsti Scott. Thank you, Tanya and Kirsti. - Venkat]