Hack Your Funnel – ANA Business Marketing of Northern California

Happy Hour Roundtable, October 23, 2017; 6:00–8:00 PM
Hack Your Funnel
Jenny Coupe, Akamai Technologies
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA register

With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.
Come join us for a lively discussion led by Jenny Coupe of Akamai Technologies and an accomplished marketing professional.

You will learn how to:

- Increase Shots on Goal
- Accelerate Lead Qualification
- Optimize Lead Nurture
- Resurrect old/stale leads

The setting

This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

For this roundtable, we return to our old time favorite--Savvy Cellar Wine Bar & Wine Shop at the Mountain View CalTrain station.

We've had sell-out crowds for all of our roundtable events since April 2016 when this new happy hour series started. Don't miss out, make sure you secure your seat!

Save the date, October 23, and register to attend the roundtable before you're left with no space!

Hack Your Funnel

by Jenny Coupe

Monday, October 23, 2017 from 6:00 PM to 8:00 PM (PST)

Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Ave, Mountain View, CA

Secure Your Seat Now!

Jenny Coupe is Senior Director of Americas Marketing at Akamai Technologies.

Jenny has over 25 years of experience—specifically in B2B Marketing based in Silicon Valley—including 9 start-ups, larger companies such as Akamai and Silicon Graphics. As employee number 10, she was instrumental in the successful IPO of Healtheon (now WebMD) in October of 1998.

Her specialties include: successful management of entire funnel with a primary focus on the execution and delivery of worldwide demand creation and lead generation programs. This includes overall lead life cycle management, automation and nurturing (engagement marketing), opportunity creation and pipeline development. She has a strong ability to establish and manage processes that successfully align marketing and sales including Account-Based Marketing (ABM).

Jenny has been recognized consistently for her contributions to the profession: