Communicating Marketing’s Performance: The CMO Dashboard
Communicating Marketing's Performance: The CMO Dashboard
Marcia Trask, Sirius Decisions
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304 register
The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, an understanding of measurement basics, and the application of dashboard best practices.
Come, join SiriusDecisions Research Director Marcia Trask, for an exciting session on CMO dashboards where she will explore key areas including:
- CMO dashboard audiences and their needs
- The fundamentals of aligned measurement
- Dashboard best practices
- Relevant metrics for executive audiences
- Dashboard examples
Make sure to save the date, November 8, and register to attend the talk.
Communicating Marketing's Performance:
The CMO Dashboard
by Marcia Trask
Wednesday, November 8, 2017 from 5:30 PM to 8:00 PM (PST)
HPE
3000 Hanover Street, Palo Alto, CA 94304
Marcia Trask is a Research Director in the Marketing Executive Strategies service at SiriusDecisions. She is a passionate marketer with over 20 years of marketing experience in the technology industry.
Marcia's areas of expertise include strategic marketing planning and investment, campaign development, performance measurement, marketing technology, business transformation, process engineering, and marketing and sales alignment/enablement.
Marcia has worked across several functional marketing disciplines, as well as in business operations, program management and product release management.
We thank the following sponsors for their contributions to making this event a success:
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Marcia Trask on
Communicating Marketing's Performance: The CMO Dashboard
November 8, 2017, 5:30-8:00 PM
HPE
3000 Hanover Street, Palo Alto, CA 94304
