Fixing the Mid-Funnel—The New Problem Child

Happy Hour Roundtable, November 13, 2017; 6:00–8:00 PM
Fixing the Mid-Funnel—The New Problem Child
Moderator: Tom Judge, Direct Marketing Partners
Speakers: Ann James, SAP, Deborah Newcomb, Harmonic
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine mid-funnel problems and provide tips on how to diagnose and fix them.

Key take-aways:

  • Find out what 58% of CMOs say is the top barrier
  • Learn the stumbling blocks most companies hit, their causes and ways to fix
  • Hear first-hand what SAP and Harmonic are doing to address the issue

The setting

This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

For this roundtable, we return to our old time favorite—Savvy Cellar Wine Bar & Wine Shop at the Mountain View CalTrain station.

We've had sell-out crowds for all of our roundtable events since April 2016 when this new happy hour series started. Don't miss out, make sure you secure your seat!

Save the date, November 13, and register to guarantee your spot at the roundtable!

Fixing the Mid-Funnel

by Tom Judge, Ann James, Deborah Newcomb

Monday, November 13, 2017 from 6:00 PM to 8:00 PM (PST)

Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Ave, Mountain View, CA

Secure Your Seat Now!


Tom Judge
is VP of Strategy at Direct Marketing Partners (DMP).

DMP is a demand gen company that helps B2B firms diagnose and fix their lead-to-sales funnels for sales improvement. Tom heads up the strategy and consulting unit.


Ann James is currently a Marketing Director at SAP supporting the North America State, Local and Education (SLED) sales team.

Ann has been specializing in field marketing for most of her career and her relationships with her sales team tell the story best.



Deborah Newcomb is Director of Worldwide Demand Generation at Harmonic, Inc.

Deborah is responsible for the global demand generation strategy and integrated programs that support sales goals. Harmonic is a global technology firm providing cloud and SaaS video delivery infrastructure.


We thank the following sponsors for their contributions to making this event a success:


True Influence


      Reachforce Logo

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Judge, James and Newcomb on
Fixing the Mid-Funnel—The New Problem Child
November 13, 2017, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avene, Mountain View, CA