2018 Call for George C. McNutt Scholarship Applications


NorCal BMA seeks applications for the 2018 awards of the George C. McNutt scholarship, making this an annual tradition of these scholarship awards.

Last year, we offered this brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing. We are building on our success to touch the lives of more students, and hope to continue in the years to come.

With a generous endowment from the late George C. McNutt (1905-1992), the first President of NorCal BMA, we are able to offer this scholarship that will benefit Bay Area students in 2018.

Each scholarship recipient will receive a monetary award of $1000 and a number of bonus non-cash awards with a combined value in excess of $15,000.


  • Cash award - $1000 USD
  • Non-cash benefits - estimated over $15,000 USD
    • 1-on-1 mentorship with a NorCal BMA member
    • Internship opportunities with Bay Area companies
    • 1-year pass for select NorCal BMA events


  • Completed application form
  • An essay, 500 words or less
  • Transcript
  • Letter of recommendation
  • Sample work

These awards are limited to students at one of three Bay Area universities: University of California, Berkeley,  Notre de Namur University in Belmont, and San Jose State University. This limitation stems from the stipulations accompanying the endowment from Mr. McNutt.

Besides being a Crain Hall of Fame Winner, Mr. McNutt was a prolific author of over 180 business articles and a groundbreaking book, Business/Industrial Marketing and Communications: Key to More Productive Selling. NorCal BMA meant a great deal to Mr. McNutt and this endowment is his way of giving back to the profession and the region he cherished.

Ted Kohnen, current President of NorCal BMA, is excited to continue this scholarhip program: “Launching the George C. McNutt Scholarship Fund was one of the NorCal BMA’s strategic initiatives last year. Mr. McNutt’s endowment allows us to inspire students--with a marketing emphasis at three select Bay Area universities--to complete an education in the field of marketing, advertising or communications. This furthers our mission of empowering the next generation of Silicon Valley marketers. We're thrilled to be able to continue these scholarships this year.”

Can't wait to get going? YOU MUST HURRY!

Application Deadline: May 31, 2018

Completed applications for 2018 scholarship must be submitted by May 31, 2018.

Scholarship awards will be announced at an event, on the website, or via media announcement in the Summer of 2018.