Savvy Cellar Wine Bar

Funnel Optimization


Happy Hour Roundtable, January 28, 2018; 6:00-8:00 pm
Funnel Optimization
John Eng, New Voice Media
Wayne Cerullo, B2P Partners
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register

B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.

Join us to learn:
1. How to discover what your buyers won’t tell you and hear how that helped Bay Area SaaS start-ups fix their funnel and continue to grow. It’s not just TOFU anymore!
2. We uncovered what needed to be changed in the long, tortuous purchase cycle to avoid stalled deals and increase conversion rates and close rates.
3. The group will leave with a clear understanding of the 5 steps to fix their full funnel. And it will be fun.

Speaker-led Discussion with:

John Eng, ex-CMO, New Voice Media, recently acquired by Vonage for $350M. John has led marketing for global B2B SaaS businesses for over 20 years at companies like NewVoiceMedia, Remix, Tradeshift, a $1B business commerce platform, LinkedIn, Parallels and Microsoft. John has lived and worked in France, China, Singapore and is based in San Francisco.

Wayne Cerullo, Founder of B2P Partners. Wayne founded B2P Partners to make B2B marketing more powerful by making it more personal. His passion is to help companies and individuals more effectively and enjoyably serve the people who are their customers. Wayne has helped shape the global marketing communications of IBM, Microsoft, and Intel. At B2P Partners, he has worked with Siemens, Visa, Deluxe, Baxter, and Fireman’s Fund as well as many startups and mid-tier challengers.


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