Venkat Raman

Summer Mixer 2017 in San Francisco

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Summer Mixer, August 15, 2017; 6:00–8:00 PM
Hotel Vitale, 8 Mission St, San Francisco, CA

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year.

We had so much fun in previous years during our summer mixer, we returned—in July—to Hotel Valencia's Cielo Rooftop Bar in Santana Row. It gets better...we are doubling the pleasure in 2017.

Yes, we have summer mixer, part II. This will be in August, in San Francisco, at Hotel Vitale!

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Venkat Raman

ABM Optimization—The Next Level Strategy

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Are you currently executing an Account Based Marketing plan? You wouldn't want to miss this discussion.

Designed with you in mind, this roundtable event will focus on driving key performance metrics at every part of the marketing funnel.

We’ll dive into the tips and tricks for lifecycle ABM marketing, when it’s appropriate to apply scalable techniques and optimizing the fundamentals of data, content and tactics.

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Venkat Raman

NorCal BMA Summer Mixer 2017

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You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year. Our time for relaxation in 2017 is July, and we are ready to return to our favorite haunt!

We had so much fun in previous years during our summer mixer, we are returning to Read more

Venkat Raman

Gaining Truth and Actions from Attribution

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Attribution has been a hot marketing buzzword.

And it deserves the buzz, given the importance of connecting the dots between marketing campaigns and revenue driven.

While B2B marketers have tracked attribution routinely, it is tricky to measure true attribution which may connect the dots from the original campaign to revenue generated, through intermediate campaigns.

Increasing the ROI from marketing campaigns depends on how well true attribution is measured.

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Mark Weiner
Venkat Raman

Positioning and Messaging Strategies for Effective Marketing

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The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.

Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.

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Venkat Raman

Drive Marketing Performance by Winning the Renewal of Your Employees

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At no other time in modern marketing history, has the role and influence of talent determined the success or failure of a marketing team, department or organization. With increases in specialized needs, competition for talent, tremendous choice of employer, etc., there’s no wonder that marketing decision makers are focusing their efforts on building the marketing department of the future, now.

Recent articles and thought leader studies confirm this rapidly accelerating trend:

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