CX Uncontained — How Customer Experience Drives Hyper-Growth

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Speaker Event, February 28, 2019, 5:30–8:00 PM

CX Uncontained — How Customer Experience Drives Hyper-Growth
Michael Ruby, Flexport
Detati Digital Marketing
265 Caspian Drive, Sunnyvale, CA 94087               Click to register

While many sectors of the $7 trillion global logistics industry have been modernized over the past 20 years, the freight forwarding market has significantly lagged behind. Freight forwarding functions as the circulatory system for global trade and is vital for the health of the global economy, but today it still largely runs on paper and fax.

Flexport, the modern freight forwarder, has led the transformation and digitization of this industry and has become one of the fastest growing companies in the Bay Area and the U.S. (currently ranked #8 on the Inc. 5000).

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Funnel Optimization

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Happy Hour Roundtable, January 28, 2018; 6:00-8:00 pm
Funnel Optimization
John Eng, New Voice Media
Wayne Cerullo, B2P Partners
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register


B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.

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CX in the Age of Choice

Notice: This event has been postponed until this Spring. New information coming soon.
Special Partner Event, 11:00 AM – 2:00 PM, January 24, 2019
Detati Digital Marketing, 265 Caspian Drive, Sunnyvale, CA 94087

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Breaking through with your CFO

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Happy Hour Roundtable, December 10, 2018; 6:00-8:00 pm
Breaking through with your CFO
Andrew Nester, Nuix
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register


As a marketing leader, you have many stakeholders within your company that can help or hinder your marketing objectives. We often focus a lot on the CEO/Founder, but experience shows, the CEO/Founder is already a big advocate of Marketing, so much so your role is often to rein them in. The CFO, on the other hand is usually not predestined to be a marketing advocate. The CFO’s job is to be the ultimate pragmatist and demand everything must be measured daily if possible.

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Closed-Loop Customer Discovery: Where Demand Gen, Research and Thought Leadership Converge

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Speaker Event, October 11, 2018; 5:30-7:45 pm
Closed-Loop Customer Discovery:
Where Demand Gen, Research and Thought Leadership Converge

Adrian Ott, Exponential Edge
Ryan Goodman, Centigon Solutions
Detati Digital Marketing
265 Caspian Drive, Sunnyvale, CA 94087                            register

Major companies in Silicon Valley such as Symantec and SAP have been applying the concepts of Closed-Loop Customer Discovery (CLCD) to build funnels, conduct market research for products, and uncover new trends.

Learn how these companies generated executive engagement and how it has fundamentally benefited their business processes.

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Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution

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Happy Hour Roundtable, July 30, 2018; 6:00–8:00 PM
Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution
Speaker: Hang Black, 8x8
Panelist: Tobias Yergin, Chasm Institute, LLC
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan.

Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

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Outsourcing Marketing Executives in the Gig Economy

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Happy Hour Roundtable, June 25, 2018; 6:00–8:00 PM
Outsourcing Marketing Executives in the Gig Economy
Speaker: Karin Vogel, Electric Imp
Panelist: Shandy Dunn, Connext
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

The gig economy has arrived. It's where organizations contract with independent workers for short-term engagements as opposed to hiring as full-time employees.

Karin Vogel, who has held senior marketing roles at several of the world's top technology brands that include Brocade, Intel, Logitech, Seagate, and Apple will be leading the discussion on this new phenomenon. She is perfectly qualified: she has been on both sides of the fence, repeatedly.

You might counter that this phenomenon is not new and had always existed, even when full-time employment was the mainstay—through the 1980's.

The difference is Read more

Make Intent Data Actionable

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Speaker Event, May 24, 2018; 5:30-8:00 pm
Make Intent Data Actionable
Mike Rogers, True Influence
TechCode
1172 Castro St, Mountain View, CA 94040                                 register

Join industry professional Mike Rogers to learn more about "intent data" and how to make it actionable for your business.

Use the knowledge you'll gain from this event to prioritize and expand your account base. Learn how the power of intent can accelerate conversions, deal size, sales accepted leads, and more. Read more

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Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

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Happy Hour Roundtable, April 30, 2018; 6:00–8:00 PM
Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study
Speaker: Shanon (Walker) Fernandez, Carbon
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

Carbon, Inc. had accomplished the seemingly impossible. They had developed a proprietary 3D printing technology that would enable them to manufacture parts that combine strong mechanical properties with a finish that is suitable for an end product. Previously it was possible to have one or the other, but not both. And Carbon could produce it at scale—essential for a true manufacturing regimen.

This wonder product would be inconsequential unless it was put to use—in widespread application.

What you will hear in our roundtable discussion is the story of how Carbon went about generating the buzz for its technology and scored big with Adidas and Vitamix in Read more

GDPR w/Lennard Fischer VP, Demand Generation at Okta

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Happy Hour Roundtable, March 26, 2018; 6:00–8:00 PM
GDPR w/Lennard Fischer
Speaker: Lennard Fischer, Okta
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

If you open up the 2018 calendar of any senior marketer, you will see a big red circle around May 25th with loads of exclamation marks, and with good reason: If you are not GDPR compliant then you could be in big trouble. Read more