Recap: Agile Marketing and Next-Generation Go-To-Market Methods


The evening started with a bit of excitement as the NorCal BMA team needed to demonstrate its agility in adapting to a last minute emergency in changing the venue for the talk.

Due to the availability of effective tools like email and social media, concerted effort in proper utilization of these channels by the team, and audience responsive to these channels of communication, the change went through flawlessly. The whole move was precipitated just a day prior to the meeting!

The panel of speakers, Adrian Ott, Sheryl Root, and Dave Lloyd, meshed their segments seamlessly and engaged the audience in a logical flow of exposure to Agile Marketing. They had presented this topic as a panel before and it showed.

Members have access to a video recording of the presentation and the slide deck that the panel used for their presentations.

For a quick peek at what was covered, please check the post here.

Note that for getting the full benefit of these talks including the Q&A session, the video available in recap post and better still, personal attendance, is invaluable.

If you are interested in membership, please check into the details here.


Adrian Ott

Adrian Ott, Award-Winning Author, and CEO of Exponential Edge Inc., is a Go-To-Market Visionary and a sought-after speaker.

Adrian and her team assist visionary senior executives to capture trending market opportunities, organize marketing operations for success, and build winning go-to-market strategies.

Global CMO recently recognized Adrian on their 50 Marketing Thought Leaders To Know list.

Adrian has appeared on Bloomberg TV, CNBC and contributed to Fast Company, Forbes and Harvard Business Review. In 2014 she was recognized by the Dean of the Harvard Business School and the HBS alumni association as a key inspirational leader in Northern California.

Her bestselling book, The 24-Hour Customer, won best business book of the year awards in 2011 and her latest book is called, Exponential Influence: Designing Digital Habits That Engage Distracted Customers.

Dave Lloyd

Dave Lloyd, Senior Manager of Global Search Marketing at Adobe, is a certified Scrum Master and has written and spoken on Agile Marketing in his role at Adobe.

Dave and his team were pioneers in using Agile principles for Adobe’s internal marketing operations. He leads a global team delivering search strategies and aligning them closely with all digital and media channels.

Dave's team uses cloud technology to deliver KPI-driven results including global subscriptions, trials, sales leads and revenue.

Previously he built Cisco’s Global SEO Strategy for all products.

Dave received his business degree from U.C. Davis; he writes monthly for ClickZ and Adobe’s Digital Marketing blog and is a repeat speaker at industry events including Pubcon, ClickZ, PR News, Ad Tech, DMA, SMA and Adobe Summit.


Sheryl Root, is an Associate Professor at Carnegie Mellon University, Silicon Valley campus, where she teaches Agile Marketing and the Project and Process Management Courses to graduate students.

Before joining the faculty, she was Director of Marketing Services at Applied Materials and previously was with HP for 20 years. At HP, Sheryl has served as Director of Business Strategy, Director of Marketing Operations for Services, and Director of the Software Initiative and Manager of Unix environments. She led internal team of consultants in advancing software engineering and business management best practices worldwide.

Sheryl completed her undergraduate degree at the University of California and obtained her MBA from Stanford University. She is on the Board of Advisors for the Stanford Business School Sloan Program and is a member of the board for WITI (Women in Technology, International).

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *