Recap: Agile Marketing and Next-Generation Go-To-Market Methods

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Adrian Ott, Award-Winning Author, and CEO of Exponential Edge Inc., is a Go-To-Market Visionary and a sought-after speaker.

Adrian and her team assist visionary senior executives to capture trending market opportunities, organize marketing operations for success, and build winning go-to-market strategies.

Global CMO recently recognized Adrian on their 50 Marketing Thought Leaders To Know list.

Adrian has appeared on Bloomberg TV, CNBC and contributed to Fast Company, Forbes and Harvard Business Review. In 2014 she was recognized by the Dean of the Harvard Business School and the HBS alumni association as a key inspirational leader in Northern California.

Her bestselling book, The 24-Hour Customer, won best business book of the year awards in 2011 and her latest book is called, Exponential Influence: Designing Digital Habits That Engage Distracted Customers.

Dave Lloyd, Senior Manager of Global Search Marketing at Adobe, is a certified Scrum Master and has written and spoken on Agile Marketing in his role at Adobe.

Dave and his team were pioneers in using Agile principles for Adobe’s internal marketing operations. He leads a global team delivering search strategies and aligning them closely with all digital and media channels.

Dave's team uses cloud technology to deliver KPI-driven results including global subscriptions, trials, sales leads and revenue.

Previously he built Cisco’s Global SEO Strategy for all products.

Dave received his business degree from U.C. Davis; he writes monthly for ClickZ and Adobe’s Digital Marketing blog and is a repeat speaker at industry events including Pubcon, ClickZ, PR News, Ad Tech, DMA, SMA and Adobe Summit.

Sheryl Root, is an Associate Professor at Carnegie Mellon University, Silicon Valley campus, where she teaches Agile Marketing and the Project and Process Management Courses to graduate students.

Before joining the faculty, she was Director of Marketing Services at Applied Materials and previously was with HP for 20 years. At HP, Sheryl has served as Director of Business Strategy, Director of Marketing Operations for Services, and Director of the Software Initiative and Manager of Unix environments. She led internal team of consultants in advancing software engineering and business management best practices worldwide.

Sheryl completed her undergraduate degree at the University of California and obtained her MBA from Stanford University. She is on the Board of Advisors for the Stanford Business School Sloan Program and is a member of the board for WITI (Women in Technology, International).