Designing the Customer Journey through ABM
Happy Hour Roundtable, June 10, 2019; 6:00-8:00 pm
Designing the Customer Journey through ABM
Tracy Sestili, SparkPost
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041 register
Happy Hour Roundtable, Monday, March 18, 2019; 6–8 PM PDT
Karen Halstead, Ways & Means
Chris Hubble, PopResearch
Savvy Cellar Wine Bar & Wine Shop
750 West Evelyn Avenue; Mountain View, CA 94041
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Ways & Means and Pop Research combined forces to raise brand awareness for multiple B2B brands, with what some consider to be lightning speed, for clients like Freshworks, Noon Home, and Here Technologies. These clients faced the challenges of finite budgets, hard to reach B2B targets, and needing to show ROI on investment.
Actionable market research was able to show the value of the multimedia approach including local/national media placements, LinkedIn Marketing Solutions, Influencer Marketing tactics, and more. What used to take an eternity (in the marketing world) now takes just a few weeks, and we will share our approach to getting to market and identifying results before your next quarter begins,
Success metrics included lifts in Unaided Awareness, as well as strong traction on key perception KPI's that significantly closed the gap with their larger more well-known competitors.
Karen Halstead has over 25 years of experience in media and has a client roster that spans almost every industry, including clients such as Virgin America, Apple, Microsoft, and Levi's. Before founding Ways & Means, Karen led a wide variety of agency media teams including Eleven, Inc., Universal McCann San Francisco, and TBWA/Chiat/Day San Francisco.
Chris Hubble has over 30 years experience in managing global market research projects for clients including Apple, Microsoft, Hewlett-Packard, IMB, eBay, Facebook, Ford, Audi, Toyota, Kraft, P&G, Unilever, United Distillers, and more. Before founding PopResearch he was CEO of db5 and Hall & Partners (where he oversaw the transition from a privately owned company to an Omnicom owned entity) full-service market research companies.
Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.
Speaker Event, February 28, 2019, 5:30–8:00 PM
CX Uncontained — How Customer Experience Drives Hyper-Growth
Michael Ruby, Flexport
Detati Digital Marketing
265 Caspian Drive, Sunnyvale, CA 94087 Click to register
While many sectors of the $7 trillion global logistics industry have been modernized over the past 20 years, the freight forwarding market has significantly lagged behind. Freight forwarding functions as the circulatory system for global trade and is vital for the health of the global economy, but today it still largely runs on paper and fax.
Flexport, the modern freight forwarder, has led the transformation and digitization of this industry and has become one of the fastest growing companies in the Bay Area and the U.S. (currently ranked #8 on the Inc. 5000).
B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.
Notice: This event has been postponed until this Spring. New information coming soon.
Special Partner Event, 11:00 AM – 2:00 PM, January 24, 2019
Detati Digital Marketing, 265 Caspian Drive, Sunnyvale, CA 94087
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As a marketing leader, you have many stakeholders within your company that can help or hinder your marketing objectives. We often focus a lot on the CEO/Founder, but experience shows, the CEO/Founder is already a big advocate of Marketing, so much so your role is often to rein them in. The CFO, on the other hand is usually not predestined to be a marketing advocate. The CFO’s job is to be the ultimate pragmatist and demand everything must be measured daily if possible.
Major companies in Silicon Valley such as Symantec and SAP have been applying the concepts of Closed-Loop Customer Discovery (CLCD) to build funnels, conduct market research for products, and uncover new trends.
Learn how these companies generated executive engagement and how it has fundamentally benefited their business processes.
When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan.
Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.
The gig economy has arrived. It's where organizations contract with independent workers for short-term engagements as opposed to hiring as full-time employees.
Karin Vogel, who has held senior marketing roles at several of the world's top technology brands that include Brocade, Intel, Logitech, Seagate, and Apple will be leading the discussion on this new phenomenon. She is perfectly qualified: she has been on both sides of the fence, repeatedly.
You might counter that this phenomenon is not new and had always existed, even when full-time employment was the mainstay—through the 1980's.
The difference is Read more
Join industry professional Mike Rogers to learn more about "intent data" and how to make it actionable for your business.
Use the knowledge you'll gain from this event to prioritize and expand your account base. Learn how the power of intent can accelerate conversions, deal size, sales accepted leads, and more. Read more