B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine Read more

With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.
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Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior.

The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline. Read more

Fulfilling on the promise of ABM depends on buy-in from the Sales team and requires a focus on the details of data, content, expectation setting, analytics and communication.

Join your marketing peers for a night of networking and insightful conversation about how to ensure your ABM efforts are aligned with Sales and drive measurable pipeline and revenue.

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Are you currently executing an Account Based Marketing plan? You wouldn't want to miss this discussion.

Designed with you in mind, this roundtable event will focus on driving key performance metrics at every part of the marketing funnel.

We’ll dive into the tips and tricks for lifecycle ABM marketing, when it’s appropriate to apply scalable techniques and optimizing the fundamentals of data, content and tactics.

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