Venkat Raman

2018 Call for George C. McNutt Scholarship Applications

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NorCal BMA seeks applications for the 2018 awards of the George C. McNutt scholarship, making this an annual tradition of these scholarship awards.

Last year, we offered this brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing. We are building on our success to touch the lives of more students, and hope to continue in the years to come.

With a generous endowment from the late George C. McNutt (1905-1992), the first President of NorCal BMA, we are able to offer this scholarship that will benefit Bay Area students in 2018.

Each scholarship recipient will receive a monetary award of Read more

Venkat Raman

GDPR w/Lennard Fischer VP, Demand Generation at Okta

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Happy Hour Roundtable, March 26, 2018; 6:00–8:00 PM
GDPR w/Lennard Fischer
Speaker: Lennard Fischer, Okta
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

If you open up the 2018 calendar of any senior marketer, you will see a big red circle around May 25th with loads of exclamation marks, and with good reason: If you are not GDPR compliant then you could be in big trouble. Read more

Venkat Raman

NorCal BMA Holiday Mixer 2017

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Holiday Mixer, December 5, 2017; 6:30-9:00 pm
Los Altos Tasting Room
366 Main St, Los Altos, CA 94022                                 register

You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we don't want you missing deadlines...so we have arranged for a Holiday Mixer in December!

We had so much fun in our previous holiday mixer that we plan on repeating the fun and, yes, networking.

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Venkat Raman

Fixing the Mid-Funnel—The New Problem Child

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Happy Hour Roundtable, November 13, 2017; 6:00–8:00 PM
Fixing the Mid-Funnel—The New Problem Child
Moderator: Tom Judge, Direct Marketing Partners
Speakers: Ann James, SAP, Deborah Newcomb, Harmonic
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine Read more

Venkat Raman

Communicating Marketing’s Performance: The CMO Dashboard

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Speaker Event, November 8, 2017; 5:30-8:00 pm
Communicating Marketing's Performance: The CMO Dashboard
Marcia Trask, Sirius Decisions
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304                                 register

The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of Read more

Venkat Raman

Hack Your Funnel

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Happy Hour Roundtable, October 23, 2017; 6:00–8:00 PM
Hack Your Funnel
Jenny Coupe, Akamai Technologies
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.
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Venkat Raman

Using Artificial Intelligence to Drive Customer-Centric Marketing

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Speaker Event, October 19, 2017; 5:30-8:00
Using Artificial Intelligence to Drive Customer-Centric Marketing
Sudha Jamthe, iotdisruptions.com
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304                                register

Artificial Intelligence (AI) is not a science fiction about Robots anymore.

AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

The underlying power of AI lies in Read more

Venkat Raman

B2B Nurture Beyond Email For More MQLs and Pipeline

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Happy Hour Roundtable, September 25, 2017; 6:00–8:00 PM
25 Lusk, 25 Lusk St, San Francisco, CA

Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior.

The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline. Read more

Venkat Raman

Bridging Brand and Demand—A Customer First Approach to Marketing

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Speaker Event, September 12, 2017;
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304

People don’t experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that’s built around customers, not your organizational structure.

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Venkat Raman

Launching ABM with Your Sales Team—Ensuring Alignment and Success

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Happy Hour Roundtable, August 21, 2017; 6:00–8:00 PM
Savvy Cellar, 50 West Evelyn Ave, Mountain View, CA

Fulfilling on the promise of ABM depends on buy-in from the Sales team and requires a focus on the details of data, content, expectation setting, analytics and communication.

Join your marketing peers for a night of networking and insightful conversation about how to ensure your ABM efforts are aligned with Sales and drive measurable pipeline and revenue.

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