Over the last decade, the relationship between marketing and data has evolved quite a bit. Today, data-savvy marketing teams are using customer data to take their marketing programs to the next level. What’s the difference between them and the rest of us? The answer is: Customer Data Platforms (CDPs).
Rishi Dave, CMO, Dun & Bradstreet
Twitter: @RishiPDave
NorCal BMA recently had an opportunity to meet with Rishi Dave, Chief Marketing Officer at Dun & Bradstreet. As a topic near and dear to Bay Area B2B marketers, Sales Acceleration was the central theme of our discussion. We are delighted to present below the highlights of our conversation.
"Today, marketing can provide salespeople—in near real-time—actionable data when, how, and where they need it to move prospects to profitable customers."
We are pleased to announce that Eric Andrews joins the NorCal BMA board as an at-large member. In this role, Eric will be driving specific projects for the chapter from time to time.
Eric currently serves as VP Demand Operations for Oracle. In this role, he has global responsibility for marketing operations, demand generation, digital marketing and sales plays for the Cloud Infrastructure Group.
NorCal BMA has partnered with Just Media and Google to bring you an exclusive Bay Area B2B Marketers event on Tuesday, March 14, 2017 at the Google Campus in Mountain View.
The world of B2B marketing is evolving at light speed, so it's essential that marketers continuously modernize their digital presence and use of paid media channels to drive revenue and remain competitive.
To succeed, you have to understand the end-to-end experience of your customers: their expectations from your brand, what they experience now, and how to improve their experience.
Read more
Listen in as a practicing data scientist digs into several real-world case studies of marketing science, and B2B program metrics. There will be results based on customers using Eloqua, Marketo, Pardot and HubSpot (all with Salesforce.com CRM) presented.
The focus will be on how to Read more
Today, support for the sales team doesn’t just have to come through traditional mailers, events and online ads.
A strong ally for your marketing efforts comes in the form of the team that manages social media within your corporate communications.
While traditional marketing efforts are successful, TriNet’s marketing team connects the dots and leverages integrated campaigns with social media push to boost marketing efficiency.
This roundtable gives you Read more
WhiteHat Security has been in the business of securing web applications for 15 years. It had a well-established traditional demand generation model and mix of marketing program to reach lead goals.
Looking for ways to target and reach more of those ideal customers, what steps did it take to expand on that to incorporate account-based marketing into their practices?
NorCal BMA is proud to offer a brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing.
With a generous endowment from the late George C. McNutt (1905-1992), the first President of NorCal BMA, we are able to offer this scholarship that will benefit up to two Bay Area students in 2017. Read more
Below is the video recap of the talk by Linda Sharp. While the slides are not captured in the video itself, a separate slide deck is given below. You can flip the slides in sync with how the talk sequenced them.
The slide deck for this presentation is available here.
You may want to open it in a separate window and follow along as the video progresses.
