Blog – Page 4 – ANA Business Marketing of Northern California

Launching ABM with Your Sales Team—Ensuring Alignment and Success

July 7, 2017/in Archive, Buzz, Happy Hour Roundtable /by Venkat Raman

Happy Hour Roundtable, August 21, 2017; 6:00–8:00 PM
Savvy Cellar, 50 West Evelyn Ave, Mountain View, CA

Fulfilling on the promise of ABM depends on buy-in from the Sales team and requires a focus on the details of data, content, expectation setting, analytics and communication.

Join your marketing peers for a night of networking and insightful conversation about how to ensure your ABM efforts are aligned with Sales and drive measurable pipeline and revenue.

Summer Mixer 2017 in San Francisco

July 6, 2017/in Archive, Buzz, Monthly Meeting /by Venkat Raman

Summer Mixer, August 15, 2017; 6:00–8:00 PM
Hotel Vitale, 8 Mission St, San Francisco, CA

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year.

We had so much fun in previous years during our summer mixer, we returned—in July—to Hotel Valencia's Cielo Rooftop Bar in Santana Row. It gets better...we are doubling the pleasure in 2017.

Yes, we have summer mixer, part II. This will be in August, in San Francisco, at Hotel Vitale!

ABM Optimization—The Next Level Strategy

June 29, 2017/in Archive, Buzz, Happy Hour Roundtable /by Venkat Raman

Are you currently executing an Account Based Marketing plan? You wouldn't want to miss this discussion.

Designed with you in mind, this roundtable event will focus on driving key performance metrics at every part of the marketing funnel.

We’ll dive into the tips and tricks for lifecycle ABM marketing, when it’s appropriate to apply scalable techniques and optimizing the fundamentals of data, content and tactics.

NorCal BMA Summer Mixer 2017

June 28, 2017/in Archive, Buzz, Mixer, Monthly Meeting /by Venkat Raman

You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year. Our time for relaxation in 2017 is July, and we are ready to return to our favorite haunt!

We had so much fun in previous years during our summer mixer, we are returning to Read more

George C. McNutt Scholarship getting ready to be awarded

May 22, 2017/in News /by Venkat Raman

We had a great response with applications for our launch of the George C. McNutt Scholarship to deserving students in the Bay Area.

We are almost ready to announce the winners of the 2017 McNutt Scholarships.

What's holding us up?

Gaining Truth and Actions from Attribution

April 26, 2017/in Archive, Buzz, Happy Hour Roundtable /by Venkat Raman

Attribution has been a hot marketing buzzword.

And it deserves the buzz, given the importance of connecting the dots between marketing campaigns and revenue driven.

While B2B marketers have tracked attribution routinely, it is tricky to measure true attribution which may connect the dots from the original campaign to revenue generated, through intermediate campaigns.

Increasing the ROI from marketing campaigns depends on how well true attribution is measured.

Positioning and Messaging Strategies for Effective Marketing

April 25, 2017/in Archive, Buzz, Monthly Meeting /by Venkat Raman

The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.

Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.

Drive Marketing Performance by Winning the Renewal of Your Employees

April 24, 2017/in Archive, Buzz, Happy Hour Roundtable /by Venkat Raman

At no other time in modern marketing history, has the role and influence of talent determined the success or failure of a marketing team, department or organization. With increases in specialized needs, competition for talent, tremendous choice of employer, etc., there’s no wonder that marketing decision makers are focusing their efforts on building the marketing department of the future, now.

Recent articles and thought leader studies confirm this rapidly accelerating trend:

How to Use Customer Data for Marketing Success

March 11, 2017/in Buzz, Monthly Meeting /by Venkat Raman

HowToDeliverBetterLeadsFaster
Over the last decade, the relationship between marketing and data has evolved quite a bit. Today, data-savvy marketing teams are using customer data to take their marketing programs to the next level. What’s the difference between them and the rest of us? The answer is: Customer Data Platforms (CDPs).

Sales Acceleration by Marketing: A Dun & Bradstreet Perspective

March 10, 2017/1 Comment/in News /by Venkat Raman

Rishi Dave, CMO, Dun & Bradstreet
Twitter: @RishiPDave

NorCal BMA recently had an opportunity to meet with Rishi Dave, Chief Marketing Officer at Dun & Bradstreet. As a topic near and dear to Bay Area B2B marketers, Sales Acceleration was the central theme of our discussion. We are delighted to present below the highlights of our conversation.

"Today, marketing can provide salespeople—in near real-time—actionable data when, how, and where they need it to move prospects to profitable customers."