Are you currently executing an Account Based Marketing plan? You wouldn't want to miss this discussion.
Designed with you in mind, this roundtable event will focus on driving key performance metrics at every part of the marketing funnel.
We’ll dive into the tips and tricks for lifecycle ABM marketing, when it’s appropriate to apply scalable techniques and optimizing the fundamentals of data, content and tactics.
You know how it goes ...
All work and no play makes B2B marketers miss deadlines!
At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year. Our time for relaxation in 2017 is July, and we are ready to return to our favorite haunt!
We had so much fun in previous years during our summer mixer, we are returning to Read more
Attribution has been a hot marketing buzzword.
And it deserves the buzz, given the importance of connecting the dots between marketing campaigns and revenue driven.
While B2B marketers have tracked attribution routinely, it is tricky to measure true attribution which may connect the dots from the original campaign to revenue generated, through intermediate campaigns.
Increasing the ROI from marketing campaigns depends on how well true attribution is measured.
The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.
Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.
At no other time in modern marketing history, has the role and influence of talent determined the success or failure of a marketing team, department or organization. With increases in specialized needs, competition for talent, tremendous choice of employer, etc., there’s no wonder that marketing decision makers are focusing their efforts on building the marketing department of the future, now.
Recent articles and thought leader studies confirm this rapidly accelerating trend:
Over the last decade, the relationship between marketing and data has evolved quite a bit. Today, data-savvy marketing teams are using customer data to take their marketing programs to the next level. What’s the difference between them and the rest of us? The answer is: Customer Data Platforms (CDPs).
NorCal BMA has partnered with Just Media and Google to bring you an exclusive Bay Area B2B Marketers event on Tuesday, March 14, 2017 at the Google Campus in Mountain View.
The world of B2B marketing is evolving at light speed, so it's essential that marketers continuously modernize their digital presence and use of paid media channels to drive revenue and remain competitive.
To succeed, you have to understand the end-to-end experience of your customers: their expectations from your brand, what they experience now, and how to improve their experience.
Read more
Listen in as a practicing data scientist digs into several real-world case studies of marketing science, and B2B program metrics. There will be results based on customers using Eloqua, Marketo, Pardot and HubSpot (all with Salesforce.com CRM) presented.
The focus will be on how to Read more
Today, support for the sales team doesn’t just have to come through traditional mailers, events and online ads.
A strong ally for your marketing efforts comes in the form of the team that manages social media within your corporate communications.
While traditional marketing efforts are successful, TriNet’s marketing team connects the dots and leverages integrated campaigns with social media push to boost marketing efficiency.
This roundtable gives you Read more
