Venkat Raman – Page 5 – ANA Business Marketing of Northern California

About Venkat Raman

Venkat is a direct response copywriter and marketing consultant specializing in B2B content and sales copy. He focuses on technology and financial products and services. With over 30 years of experience as a software engineer and writer, Venkat has worked for a variety of clients, large and small. His clients include San Francisco Writers Conference, Tri-City Voice newspaper, and he has worked at Williams-Sonoma, AltaVista, Compaq, and GTE Business Communication Systems among others. Venkat is a graduate of IIT Madras and has picked up graduate degrees in Electrical Engineering (Stony Brook) as well as Computer Science (Penn State). More recently, Venkat trained as a copywriter through American Writers and Artists, Inc. Please visit www.ramancopywriting.com to learn more about his services.

Entries by

Recap: The Marketing Tech Stack of Tomorrow

November 10, 2016 in Monthly Meeting, Recap /by Venkat Raman

The video below shows a little of the slides being presented, so that you can flip the slides in sync with how the talk sequenced them. The slide deck for this presentation is available here. You may want to open it in a separate window and follow along as the video progresses.

An attendee’s perspective on NorCal BMA roundtables

October 17, 2016 in News /by Venkat Raman

Did you know that we started our new and improved series of roundtables back in April of this year, and we have had a string of SEVEN straight sold-out engagements? If you have missed this experience, it's not too late to plan for our next one on November 14. In the meantime, we caught up with […]

The marketing tech stack of tomorrow

October 17, 2016 in Buzz, Monthly Meeting /by Venkat Raman

Marketing spend on technology is growing faster than any other department and predicted to soon surpass even the IT department's spend. There's no profession where technology is having a more profound impact on performance than Marketing. What worked 5 years isn't working today. And what's working today, won't work tomorrow. Technology has become as much […]

Data-driven media strategies and How to make sense of the noise

October 17, 2016 in Buzz, Happy Hour Roundtable /by Venkat Raman

Today’s data-driven marketing solutions promise increased efficiency and fewer wasted media dollars. Learn how tech marketers are identifying and engaging their audiences through digital media, how they make sense of the increasingly crowded ad-tech vendor landscape, and how they vet and gauge the effectiveness of these solutions. Topics to include: Behavioral data […]

Roundtable: Struggling with Content Chaos?

October 11, 2016 in Buzz, Happy Hour Roundtable /by Venkat Raman

One day in 2012, Jamie Mendez, Director of Channel Marketing at IBM PartnerWorld, decided that her problems with partner engagement needed a modern solution. She approached IBM's longtime agency-partner, the TDA group, to craft this solution. What was the problem? IBM needed a way to have various executives across multiple business units, with diverse voices of […]

Recap: Roundtable: Instrumenting the marketing machine in a time of continuous change

September 19, 2016 in Happy Hour Roundtable, Recap /by Venkat Raman

Recap: Web Content Strategy Best Practices

September 8, 2016 in Monthly Meeting, Recap /by Venkat Raman

Roundtable: Instrumenting the Marketing Machine in a Time of Continuous Change

September 5, 2016 in Buzz, Happy Hour Roundtable /by Venkat Raman

In the past 3 years alone over 25% of the marketing jobs that existed back in 2013 have gone away and been replaced by completely new roles and this trend is expected to continue for the next 3 years. These are unprecedented times with industries and businesses being disrupted by

Partner Event: SHIFT by ClickZ

August 12, 2016 in Buzz, Partner /by Venkat Raman

We are delighted to announce that we have partnered with ClickZ and Search Engine Watch for their inaugural digital transformation and disruption event, Shift. This event is scheduled for August 30 at the Park Central Hotel in San Francisco. "I am really excited that we entered into this partnership with ClickZ," beams Nancy Taffera-Santos, Director of […]

Web Content Strategy Best Practices

August 8, 2016 in Buzz, Monthly Meeting /by Venkat Raman

B-to-B audiences increasingly depend on Web experiences to support their purchasing research and post-sale customer experiences. Unfortunately, too many b-to-b organizations are failing to deliver content or context that satisfies audience expectations and drives business impact. Come, join us for this presentation on how to transform your b-to-b Website into a modern, audience-centric, content-fueled home […]