The evening was under way on a cloudless, warm, and beautiful day at the historic Mountain View Train Depot that houses Savvy Cellar Wine Bar & Wine Shop. As the full house of attendees started to assemble slowly but steadily, there was ample opportunity to greet familiar faces and mingle with fellow marketers interested in learning […]
The evening started with a bit of excitement as the NorCal BMA team needed to demonstrate its agility in adapting to a last minute emergency in changing the venue for the talk. Due to the availability of effective tools like email and social media, concerted effort in proper utilization of these channels by the team, […]
What does being active on social media mean to you? Amassing thousands of followers on Twitter? Maximizing connections on LinkedIn? What's your end game? Ever wonder about how much time you sink into keeping social media going and how much ROI you're getting out of it? What if there's a way you can control social media instead […]
A panel of experts-Adrian Ott, Dave Lloyd, and Sheryl Root-will address NorCal BMA audience on April 14 to discuss the nuances of next-generation Go-To-Market methods with a focus on Agile Marketing. "Adapt or perish, now as ever, is nature's inexorable imperative," said H. G. Wells. Wells's wisdom from over 60 years ago is no less […]
We are pleased to announce that Daniella Sardi joins the NorCal BMA board as Director of Memberships. Daniella is currently working at TriNet as HR & Benefits Advisor. She is passionate about serving small and medium sized businesses, primary clientele of TriNet, helping them contain costs and improve margins through strategic HR and Large Group Benefits […]
We are pleased to resume our roundtables -- cozy, small group of marketing professionals (limited to 25 attendees) exploring a specific discipline of the field in an interactive setting, guided by a featured speaker. NorCal BMA has a history of holding roundtables but this new and improved series is totally revamped. Tanya Salah, our Director of […]
We are pleased to announce that we have a new treasurer on our board, Ted Kohnen. Ted is Managing Director at the San Francisco Office of Stein IAS. He has been an active BMA member and involved with the New York chapter before moving here last fall. Ted has a graduate degree in Technology Management […]
It was the second month in a row that attendance exceeded the original conference room we had been using for our monthly talks. Fortunately, we could double the room size and the oversized room was filled well to hear Jon Miller, CEO of Engagio, Inc. speak about Account-Based Marketing. The video below captures the presentation.
The Buzz Information Technology Services Marketing Association (ITSMA) established this definitive finding in 2013: Account-Based Marketing (ABM) delivers the highest ROI of any B2B marketing strategy or tactic. ABM has been gaining traction ever since. It's touted as the next big thing. As exciting as ABM's prospects are,
