The number of marketing tools and technologies is exploding, and it is both good news and bad news for marketers. Those who can harness the technology can leverage it as a source of competitive advantage. Marketers without a clear strategy and plan run the risk of sub-optimizing their investments and their teams. But where to […]
After a casual thirty minutes of networking with peers over seasonally selected wines including Cava and Rose, and artisan appetizers, Randall Hull led an interactive discussion around "Becoming a Better B2B Brand". The group learned about the value of brand for B2B and talked about some of their favorite brands and why we're drawn to […]
Lisa Nakano, Research Director at Sirius Decisions, addressed a NorCal audience on Customer Experience Marketing. Starting with an understanding of what the term might mean, she went on to provide great insights into how companies can use customer experience in earning customer advocacy, the ultimate pay back for making this effort.
What marketer doesn't understand the value of customer testimonials? Of customer success stories, also known as case studies? Of referrals from happy customers? We understand the value of customer loyalty in generating repeat sales, but more powerful is the ability of the satisfied customer to leverage future sales to other prospects.
Imagine you are walking into a Target store. You start your browsing around the store. You walk over to the electronics section where your heart lives. You scan the LED TVs and iPad Pro. Nothing too interesting there. Still, you pull out your smartphone and start taking quick pictures. Then you come to FitBit. Now we're talking...you […]
IDC studies show that most IT buyers are half way through the purchase timeline before they agree to meet with a saleperson. 1 in 7 of the buyers push it even further: they wait until they are 75% of the way in before agreeing to an initial contact! The pattern is similar with most business buyers of today. […]
